BenQ showcased its MOBIUZ gaming monitor range at Tokyo Game Show 2026, held at Makuhari Messe in Tokyo from September 17 to 20. Under the theme “MOBIUZ Game Art Museum”, the company presented its latest gaming displays and introduced Game Art Color HDR, a new firmware feature designed to adjust colour output according to the visual style of individual games.
The MOBIUZ Game Art Museum concept focused on the relationship between game art and display technology. BenQ designed its booth as a museum-style space where visitors could compare displays and experience how different colour settings affect the presentation of game environments, characters and visual effects.
Game Art Color HDR builds on BenQ’s Smart Game Art technology and provides three selectable HDR presets — Immersive, Balanced and Vivid. The presets allow users to adjust colour and contrast reproduction according to the art direction and colour palette of a game.
The feature is available across six premium MOBIUZ gaming monitors, comprising three OLED models — EX271UZ, EX321UZ and EX271QZ — and three QHD models — EX271QMZ, EX271QM and EX271QP. Visitors to the Tokyo Game Show booth were able to compare the monitors side by side and test games on MOBIUZ flagship systems. The booth also included presentations and exhibits focused on the visual and world-building choices made by game developers.
Rajeev Singh, Managing Director, BenQ India and South Asia, said, “Gaming today is as much about a title’s visual identity as it is about performance, and Indian gamers are increasingly discerning about both. With Game Art Color HDR, MOBIUZ users can experience a game the way its creators intended, whether that’s the painterly warmth of a fantasy title or the stark contrast of a sci-fi world.”
Jeffrey Liang, President, BenQ Asia Pacific, said the Game Art Museum concept reflected the company’s work around colour science and game development. “Game Art Color HDR is a direct result of that: it lets a monitor read a title’s art direction and respond to it,” he said.
The event also highlighted BenQ’s gaming ecosystem in Japan through its partnership with Galleria. Galleria gaming PCs were present across all 11 halls of Tokyo Game Show, including the BenQ booth, and use BenQ MOBIUZ monitors across gaming PCs and tournaments.
BenQ said the Japanese gaming market also demonstrates the growing participation of consumers across age groups. The company sees similar long-term potential in India as the country’s gaming audience expands and more players who grew up with gaming enter adulthood.
The BenQ Group is a global enterprise comprising nearly 20 independent companies operating across more than 30 countries. Its businesses cover display technology, green energy, IC design, precision components and system integration, with a combined workforce of more than 100,000 employees.
