Samarth E-Mobility Pvt Ltd has announced the launch of Avore Electric, a new electric mobility brand built around a technology-led approach to two-wheeler development. The unveiling marks the company’s entry into India’s fast-growing electric vehicle sector and introduces a philosophy that places intelligence at the core of vehicle design rather than treating it as an added feature.
The launch is accompanied by the release of the brand’s official film, website, and digital platforms. Carrying the tagline “Intelligence Beyond Motion,” Avore Electric aims to redefine how riders experience electric mobility by integrating advanced engineering, software capabilities, and vehicle systems into a unified ecosystem.
Over the past three years, Samarth E-Mobility has invested heavily in research and development, building a team of more than 100 engineers at its Ahmedabad facility. During this period, the company developed a comprehensive portfolio of proprietary technologies, including a patented Battery Management System, battery pack, motor, motor controller, power control module, onboard fast charger, display interface, DC-DC converter, and operating system.
The foundation of the brand rests on two core platforms: AVORE Source, the company’s proprietary technology stack, and the AVR platform, a dedicated architecture created specifically for electric two-wheelers. By designing critical systems internally, the company has established complete control over software integration, vehicle performance, diagnostics, and future upgrades.
This vertically integrated strategy enables tighter coordination between hardware and software while supporting continuous product enhancement through software-driven updates. The company has also filed more than 110 intellectual properties, underscoring its commitment to building indigenous technological capabilities.
Avore Electric’s first motorcycle range will target the highly competitive 125cc–200cc segment, a category that represents a significant share of India’s commuter and lifestyle motorcycle market. The upcoming products are being developed to offer a practical electric alternative without sacrificing reliability, performance, or everyday usability.
Commenting on the launch, Priyank Rakholiya, Co-founder of Samarth E-Mobility, said the company’s objective was to rethink how intelligence could be embedded into personal mobility. He noted that the team chose to engineer critical systems from the ground up rather than rely on off-the-shelf solutions, creating a platform capable of delivering a more connected and responsive riding experience.
With its technology foundation now in place, Avore Electric is preparing for the next phase of its market-entry strategy. Product announcements, consumer engagement initiatives, and further brand campaigns are expected in the coming months as the company moves toward introducing its first electric motorcycles to Indian riders.
