Avaada Group, a major force in India’s renewable energy sector, has launched a new brand initiative titled “Always Clean, Always On”, highlighting the growing importance of dependable clean energy in a world increasingly shaped by digital systems and electrification. The campaign made its grand debut on Kaun Banega Crorepati (KBC), one of India’s most-viewed television programs, using the platform to spark a nationwide discussion on the future of energy and technology.
As the world enters a new era of industrial evolution—energized by artificial intelligence, high-tech manufacturing, and smart infrastructure—energy has become the driving engine of advancement. The computational load behind AI models, robotics, data centres, and automated production lines demands power that is stable, scalable, and planet-friendly. In this rapidly intensifying landscape, the ability to deliver round-the-clock renewable electricity has become a defining competitive edge.
“A digital-first economy is no longer a prediction—it’s our current reality,” said Vineet Mittal, Chairman of Avaada Group. “AI, automation, and precision manufacturing are redefining the global economic map. But every digital action, every insight, every intelligent process requires a vast amount of electricity. The energy needs of the future will grow exponentially. If intelligence drives tomorrow’s world, then that intelligence must be powered sustainably.”
He further added, “For us, progress and environmental responsibility must go hand-in-hand. Our ‘Always Clean, Always On’ philosophy demonstrates our preparedness to support the AI-led era with solar, wind, hybrid systems, pumped hydro, and battery storage solutions that are dependable, green, and scalable.”
With 6 GWp of renewable capacity already generating power and over 26 GWp under development, Avaada Group is well-positioned to support the next wave of digital and AI-centric growth by delivering the reliable clean energy foundation modern infrastructure requires. The campaign film, developed by Leo India, tells a visually striking story through the perspective of a child interacting with an AI companion. Each simple question—“why?”, “how?”, “what if?”—triggers a cascade of digital activity, illustrating the massive computational and electrical resources needed to produce AI responses. As the camera zooms out, viewers see an expanding energy footprint matched against the necessity for continuous, clean electricity.
During the premiere, Amitabh Bachchan delivered a powerful message “Aaj ek AI search, kal crore AI searches… Sochiye, kal kitni urja chahiye hogi in sab ko? Aur agar woh urja hi na rahi… toh sawal bhi ruk jayenge, jawab bhi… sirf andhera.” (One AI search today, a billion tomorrow—imagine the energy required. And if that energy fades, there will be no questions, no answers—only darkness.)
The sentiment is more than poetic—it captures a turning point. As AI adoption accelerates, and as electrified industries and smart cities expand, the divide between rising demand and accessible clean power is widening. This campaign underscores how crucial it is to close that gap immediately.
Around the world, insufficient power supply is increasingly hindering economic and technological progress. Semiconductor plants, hyperscale data centres, and automated factories are all facing delays and disruptions due to limited or unreliable electricity access.
In such an environment, guaranteed energy becomes a strategic advantage. Avaada’s lineup of continuous clean power—covering utility-scale renewable projects, storage technologies, green hydrogen, and upcoming green data centres—places the company at the centre of delivering a digitized, low-carbon future.
While the initial campaign film emphasizes AI’s soaring electricity needs, upcoming segments will focus on other sectors with fast-growing energy demands, such as advanced manufacturing, electric mobility, digital platforms, and green hydrogen production. The integrated campaign will be showcased across print, digital, and outdoor channels in the coming weeks.
Avaada is a leading clean energy enterprise with interests spanning solar power generation, module manufacturing, green hydrogen, energy storage systems, and sustainable digital infrastructure. The group is deeply engaged in driving the energy transition on both domestic and global fronts. The IPA is the recognized national body governing Pickleball in India. It oversees the sport’s development, organizes national competitions, and facilitates Indian representation at global events.
