Ashok Leyland has expanded its presence in Northeast India by opening two new medium and heavy commercial vehicle (M&HCV) dealerships in Assam. The new outlets, established in partnership with Bimal Auto Commercial Pvt Ltd, are located in Dibrugarh and Bongaigaon, taking the company’s M&HCV network in the state to 26 customer touchpoints. The expansion is part of Ashok Leyland’s strategy to strengthen its sales and service network across key commercial vehicle markets while improving customer access to products and after-sales support.
The new dealership at Dinijan, Dibrugarh, is a fully integrated 3S facility offering sales, service and spare parts under one roof. A similar facility has also been launched in Bongaigaon, further strengthening the company’s presence in the state. Both dealerships feature modern workshops equipped with advanced service infrastructure, including wheel alignment systems, pneumatic equipment, accident repair facilities and mobile service vans. Each location has 10 quick-service bays to reduce vehicle downtime and provide faster maintenance support. The facilities are staffed by trained technicians to deliver efficient service and improve the overall ownership experience.
Speaking on the expansion, Madhavi Deshmukh, National Sales Head – M&HCV, Ashok Leyland, said Assam continues to be an important market for the company. She said the new dealerships will help Ashok Leyland provide better sales and service support while strengthening relationships with customers across the region.
She added that the company remains committed to delivering reliable mobility solutions and expanding its network in line with its long-term growth plans. According to her, the new facilities will help meet the growing transportation needs of customers while supporting Ashok Leyland’s ambition to become one of the world’s leading commercial vehicle manufacturers.
Rohit Sarawagi, Bimal Auto Commercial Pvt Ltd, said the partnership with Ashok Leyland reflects a shared commitment to providing customers across Assam with high-quality commercial vehicles and dependable after-sales service. He said the modern facilities have been designed to offer a seamless customer experience through comprehensive sales, maintenance and spare parts support.
Ashok Leyland has one of the largest commercial vehicle sales and service networks in India and continues to expand its presence in key transport markets across the country. The company is strengthening its dealership network to ensure faster service, improved vehicle uptime and better customer support.
The new dealerships will cater to a wide range of commercial vehicle requirements, including haulage trucks, tractor-trailers, intermediate commercial vehicles (ICVs), tippers, fully built ready-mix concrete (RMC) vehicles, school buses and staff buses. With the expanded network, customers in Assam will have easier access to Ashok Leyland’s products, genuine spare parts and professional service support. The latest expansion reinforces Ashok Leyland’s commitment to supporting the growth of the commercial transport sector in Northeast India by offering reliable vehicles, modern service infrastructure and a stronger customer support network.
Ashok Leyland Limited is one of India’s leading commercial vehicle manufacturers and a flagship company of the Hinduja Group. Headquartered in Chennai, the company manufactures a wide range of medium and heavy commercial vehicles, light commercial vehicles, buses, defence mobility solutions and power solutions.
With a strong presence in domestic and international markets, Ashok Leyland serves customers across more than 50 countries through an extensive sales and service network. The company is actively investing in alternative fuel technologies, including electric, LNG, CNG and hydrogen-powered vehicles, while advancing connected mobility and digital solutions to support sustainable transportation. Through continuous product innovation, manufacturing excellence and a focus on customer-centric solutions, Ashok Leyland remains a key contributor to India’s commercial vehicle industry and infrastructure development.
