AMARON, the flagship battery brand of Amara Raja Energy & Mobility, has partnered with Procam International as the official “Powered By” partner for the Tata Mumbai Marathon and other distance running events organised by Procam. The partnership will run until 31 December 2026.
This marks AMARON’s first association with Procam International. The partnership reflects a shared focus on endurance, consistency, and sustained performance—qualities central to long-distance running and closely aligned with AMARON’s positioning as a provider of long-lasting power solutions.
Commenting on the association, Chandrasekar Radhakrishnan, Chief Business Officer – Automotive and Home Energy Business (India & SAARC), Amara Raja Energy & Mobility, said that marathon runners represent discipline and perseverance rather than public recognition. He added that AMARON’s involvement with the Tata Mumbai Marathon aims to highlight these qualities through on-ground presence and participant engagement, focusing on reliability and the ability to keep going over long distances.
The Tata Mumbai Marathon is held annually on the third Sunday of January and is Asia’s largest marathon and mass-participation running event. The 2026 edition will take place on 18 January 2026, with more than 60,000 runners from India and overseas. As part of the partnership, AMARON will support the event both on-site and through operational initiatives behind the scenes.
Amara Raja Energy & Mobility Limited (ARE&M) is a leading integrated energy and mobility solutions provider with a strong presence across energy storage, lithium-ion technologies, EV charging infrastructure, and advanced battery chemistries. The company operates at scale across the entire value chain, including lithium-ion cell manufacturing, battery pack assembly, and automotive and industrial lubricants.
ARE&M is among India’s largest manufacturers of industrial and automotive energy storage solutions, serving mission-critical sectors such as telecommunications, railways, power, oil & gas, and UPS systems. With long-standing OEM relationships with major automotive manufacturers including Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Hyundai, and Ashok Leyland, Amara Raja maintains a strong domestic and global footprint, exporting to over 65 countries. Its well-established brands—Amaron®, PowerStack®, AmaronVolt®, and Quanta®—underline its leadership, scalability, and long-term growth potential.
