Acer has announced Bollywood actor Akshay Kumar as its new brand ambassador as the technology company expands its presence from personal computing into a wider range of products for the modern home. The association comes as Acer marks 50 years of global operations and 27 years in India. The partnership brings together Acer’s technology portfolio and Akshay Kumar’s image of performance, discipline and continued evolution.
Acer is expanding its consumer offering through the House of Acer, a concept that brings its computing products together with Acerpure home appliances. The portfolio includes laptops and other personal computing products as well as televisions, air conditioners, washing machines and other home solutions. The company said the House of Acer is aimed at creating a more connected home experience, where technology can support everyday activities including work, entertainment, comfort and household management.
Akshay Kumar said technology should make daily life easier rather than add complexity. “My life is always moving. There is work, travel, fitness and family, and when I come home, I want things to be simple. Technology should make life easier, not add more to your list,” he said.
He added that Acer has evolved with changing consumer lifestyles and that the House of Acer brings different technology products together as part of everyday living. The partnership marks a new phase in Acer’s India strategy as the company looks beyond traditional computing products. Acer said its broader product ecosystem reflects the changing role of technology in consumers’ homes.
Harish Kohli, President and Managing Director, Acer India Group, said the company has continued to evolve with changing consumer requirements during its 50 years of global operations and 27 years in India. “Today, technology is no longer confined to the desk but is an integral part of how we work, relax, entertain ourselves and live,” Mr Kohli said. He added that the House of Acer brings these products together to make everyday life smarter, easier and healthier.
According to Acer, Akshay Kumar’s long career across different generations and entertainment genres reflects the company’s own focus on staying relevant while adapting to changing consumer needs. The company said the new association will support its efforts to strengthen its consumer presence and communicate its expanded product portfolio to Indian households.
With the House of Acer, the company aims to bring its five decades of technology experience into a wider home environment, covering computing, entertainment, comfort and other daily household requirements. Founded in 1976, Acer is one of the world’s leading information and communications technology companies, with a presence in more than 160 countries. Over the decades, the company has evolved its portfolio to address the changing needs of consumers and businesses through a combination of hardware, software and digital services.
Looking ahead, Acer is focused on creating new possibilities by bringing hardware, software and services together across emerging technology areas. Its areas of interest include service-oriented technologies, the Internet of Things (IoT), gaming, virtual reality and other next-generation digital solutions.
Supported by a global workforce of more than 7,000 employees, Acer is engaged across the entire product lifecycle, from research and design to marketing, sales and customer support. Through continuous innovation, the company aims to make technology more accessible, connected and useful while strengthening the relationship between people and digital experiences.
