Acer has announced the 10th edition of Acer Day, unveiling the theme “SHIFT THE GAME” as it celebrates a decade of the annual event across the Asia-Pacific region. This year’s celebration also coincides with Acer’s 50th anniversary, making 2026 a landmark year for the global technology company.
The month-long campaign is designed to inspire creators, gamers, students and young professionals to challenge convention, embrace innovation and unlock new possibilities through technology. As part of the celebration, Acer and Acerpure India are rolling out a wide range of promotional offers on laptops, desktops, gaming devices, smart home appliances and accessories across online and offline platforms throughout August.
Speaking on the occasion, Andrew Hou, President, Pan-Asia Pacific Operations, Acer, said the company remains committed to delivering technologies that support the evolving needs of consumers across learning, work, entertainment and creativity. He said the “SHIFT THE GAME” campaign reflects Acer’s vision of empowering individuals with the right technology to innovate, create and achieve more.
In India, Acer Day 2026 brings together Acer’s computing portfolio and Acerpure’s smart home products under one nationwide campaign. Customers can access exclusive offers through Acer Exclusive Stores, the Acer E-store, the Acerpure E-store and the Acerpure Amazon Store, making the celebration accessible across multiple retail channels.
From August 1 to 31, customers purchasing products from Acer Exclusive Stores can avail instant bank discounts of up to ₹20,000 on selected products, discounts of up to 50% on select models, a free two-year extended warranty on all laptops during the promotional period and one-year Accidental Damage Protection (ADP) on selected laptop models. The company is also offering easy EMI and no-cost EMI options, additional student discounts of up to 7% on eligible products and complimentary accessories with select laptop purchases on designated days.
Special online offers will also be available on the Acer E-store between August 1 and August 5. These include instant bank discounts of up to ₹20,000, discounts of up to 50% on selected products, a complimentary two-year extended warranty, accidental damage protection on selected laptops priced above ₹69,990, student discounts of up to 10%, free accessories on select purchases and a lucky draw offering customers the opportunity to win three laptops and two Acer tablets.
Extending the celebration beyond personal computing, Acerpure is introducing special promotional offers on selected vacuum cleaners and air purifiers. The lifestyle and smart home brand aims to make intelligent home appliances more accessible while encouraging consumers to adopt healthier and smarter living solutions.
The “SHIFT THE GAME” campaign reflects Acer’s commitment to supporting a new generation of innovators who seek to redefine the way they learn, create and play. By combining advanced computing solutions with smart lifestyle products, the company aims to deliver an integrated technology experience for consumers across work, education, gaming and home environments.
As Acer celebrates five decades of innovation and ten successful years of Acer Day, the company continues to strengthen its presence in India by offering cutting-edge technology, customer-focused services and attractive value-driven offers that reinforce its position as one of the country’s leading technology brands.
