Acer is expanding its association with Bollywood actor Akshay Kumar through a strategic collaboration for its Acer Fashion luggage business. The partnership will cover the current luggage portfolio and explore the development of future product lines.The collaboration extends Akshay Kumar’s relationship with Acer beyond a conventional brand endorsement. It brings together his experience as a frequent traveller with Acer Fashion’s focus on luggage design, functionality and everyday usability.
The partnership developed from Mr Kumar’s personal experience with the Acer Fashion luggage range. With travel forming a regular part of his professional and personal life, Mr Kumar said he found the products suited to his requirements in terms of practicality, durability, ease of use and design.
Under the expanded association,Mr Kumar will be involved in the development of the luggage business and will provide perspectives for future collections based on his travel experiences and understanding of consumer requirements. Harish Kohli, President and Managing Director, Acer India Group, said, “Our association with Akshay has always been built around a strong alignment of values — performance, reliability, adaptability and the ability to continually evolve. With Acer Fashion luggage, we saw an opportunity to take that relationship much deeper. Akshay is someone who travels extensively and understands first-hand what a good travel product needs to deliver. His experience with the range and his belief in the product made this a natural progression for both of us. We see him not simply as the face of Acer Fashion luggage, but as a partner in how we build and shape this business going forward, including the evolution of future product lines.”
Akshay Kumar said, “Travel is such a large part of my life that luggage is something I use constantly rather than occasionally. When I started using Acer Fashion luggage, what stood out for me was how naturally it combined practicality, durability and design. It worked well for the way I travel, and that made this association feel very organic. What excites me even more is that this is not just about representing a product; it is an opportunity to be part of the journey as Acer Fashion grows the category and thinks about what travellers will need next. I’m looking forward to contributing my own experiences and ideas as we take this forward together.”
The Acer Fashion luggage portfolio is aimed at different travel requirements, including business travel, family holidays, short trips and everyday use. The range combines contemporary styling with functional features and durability. The development comes as Acer marks 50 years globally and 27 years in India. The company has expanded its business over the years from personal computing into technology, home and lifestyle categories.
The collaboration with Kumar forms part of Acer’s expansion in lifestyle products. His involvement is expected to provide the company with user perspectives as it develops the luggage category and future products. The Acer luggage range is available through the Acer online store, Acer exclusive stores, Flipkart, Amazon and Myntra.
