ENCON is a Made in India manufacturer based in Mumbai for the last three decades, developing Cooling Towers indigenously, not just as a substitute to imported products but with innovative energy-saving technology. A futuristic organisation headed by Rajendra Kumar Sharma, ENCON is developing air-cooled condensers – the solution to water scarcity – and is expected to launch the solutions in the near future.
In the early 1980s when ‘Make in India’ was a distant dream, more so in engineering and technology, Jayshree Electron appeared on to Indian manufacturing with imports substitute proximity switches. Indian companies erstwhile dependent high cost imported proximity sensors found an indigenous alternative. Ever since then Jayshree Electron has been known for its pioneering solutions. Talking to Machine Maker, Dhananjay G Dabke, Managing Director of Jayshree Electron shares their Make in India journey.
Making in India with Pioneering Innovations

Jayshree was founded in 1971 by Late Shri R P Bapat, the founding Chairman of Jayashree Electron. He realized that there was a market of import substitute in heavy industries, particularly in the large size motor sector. Thus came the first indigenously developed medium voltage soft starter completely designed and manufactured by Jayashree and put into operation in 1978.
It was a revolutionary development and it was the first of its kind solution in India. Fast forward to 2020 and Jayshree has become the leading soft starter manufacturing company in India with over 8000 installations all over the world. Jayshree is a leading company in its sector due to a completely different approach to manufacturing its products.
Their manufacturing plants are completely automated and fitted with an in-house HT motor test bench and state-of-the-art manufacturing technologies. They have an excellent track record regarding its product quality and customer service. Jayshree also focuses on innovation to meet their client’s expectations and requirements. This creates mutual trust between them and their clients which is a deciding factor in their industry.

Indigenously Developed Products for Speed & Position Controls
Jayshree has a wide range of products for their clients ranging from non-contract sensors, conveyor safety switches, optical encoders, and soft starters. Over the years they have expanded and their share in the domestic market has been growing steadily. Jayshree now caters to over 60 percent of the domestic market in its respective sector.
“Jayashree Group products are mainly focused on Speed and Position control products. The motor control and other related products were developed as per need of the hour. We are a pioneer in introducing indigenously developed products. The Proximity Switches, (1980) Non-contact Speed monitoring Switches, (1981) Motors Soft Starter (1978) are the major products introduced to Indian Industry by Jayashree Electron,” says Mr. Dabke.
Series Impedance Type Motor Soft Starter
Jayshree has indigenously developed a pure electrical solution for the motor soft starters. This led to a revolutionary change in system efficiency and energy savings which makes Jayshree one of the most trusted brands in India in the motor sector. The HFSR (Harmonics Free Series Reactor) is one of the premium electrical solutions provided by Jayshree.
Its concept is not matched by any of its peers in the industry in terms of performance and reliability which signals the superiority of Jayshree over other electrical solutions. Consistently upgrading its products with modern requirements of system integration, data logging, control, automation, and with remote operation capabilities the HFSR is the true king of all motor soft starter solutions.
Advance Electronic Close Loop Control systems with Sensors
Jayshree specializes in manufacturing pure sine wave-based motor starters with current monitoring which offers smooth, linear, stepless motor acceleration, and dynamic PF compensation. The product has been specifically designed for matching motor delivery and has a full-proof and bug-free algorithm for a smooth operation of the product by the user.
PLC/ HMI is developed in-house for the most reliable control of current and proper switching of power elements. This type of unique development process and entirely original approach ensures isolation and elimination of harmonics, resonance compensation during motor starting resulting in a much more stable system and highly efficient power quality parameters.
Introduced in the 1978 s by Jayashree, the air core technology for soft starters is the first of its kind solution for commercial use. Air core replaced the ageing magnetic core technology and introduced better facilities and performance. The superior air core technology comes with a customized shape and size to suit the mutual inductance and field compensation effects.
Effective and Smooth Operation of Heavy Motors
Jayashree’s soft starter technology has a wide range of applications in various heavy industries and work to reduce system energy consumption during the starting of the motor and also reduce the noise produced and mechanical vibrations thus leading to a more effective and smooth operation of the heavy motor. “The Motor Control Products are used in essential services such as Water supply, Air supply, and to companies producing Steel, Cement, and textile. This is a continuously growing market and a good product with the latest features will definitely have good business opportunities in the future,” says Mr. Dabke.

Jayashree’s technologies are used in compressors which are usually sensitive to vibrations. Using the soft-starter technology they get a smooth and stress-free acceleration and starting time which protects the compressor bearings and couplings for an increase in the life of the compressor.
Jayashree’s technologies are also useful for the pumps and crushers, which are very much used in most manufacturing plants.
The soft starter technology has been a boon for them as it increases their efficiency and also leads to the smooth operation of the machine. Thus Jayashree has made life easier for many a manufacturing company with its unique technology which can also be customized with respect to the needs of their clients.
“We are an MSME unit working on our own strengths. We are sure we will have steady growth in the coming years. The group activity will be completing 50 years by next year and we are sure we will be there for the next 50 years.” said Mr. Dabke. For more details, visit: https://soft-starters.co.in