Online shopping has transformed warehouses from daytime operations into round-the-clock hubs. A single equipment breakdown can now halt entire supply chains and cost thousands in lost productivity. That is the reality facing warehouses and airports worldwide, where forklifts and industrial vehicles never stop moving. These machines cannot risk flat tyres or unexpected failures, which is why they run on solid tyres instead of air-filled ones, built to handle heavy loads and deliver uninterrupted performance. Seeing this growing need for reliability, the Kerala-based Mezhukkattil Group launched MEZROC in 2024, an industrial tyre brand designed specifically for businesses where downtime is not an option.
From Rubber Expertise to Industrial Tyres
This launch draws on decades of industry expertise. The Mezhukkattil Group is a family-owned business with 50 years of experience across multiple sectors in Kerala. Led by M M Shiyas Ali, Director of MM Mezhukkattil Farmeto Pvt Ltd, the group is now managed by the second and third generations of the family, who continue to follow a hands-on approach to business. As he explains, “We are a family-owned business group based in Kerala with a legacy starting from coconut oil manufacturing to rubber processing, and now the latest project that we are into is the manufacturing of industrial solid tyres.”
This deep experience has positioned the group as one of India’s major exporters of coconut products and established itself as a trusted supplier of natural rubber to leading tyre companies including MRF, Apollo, BKT, Bridgestone India, Continental India and TVS Eurogrip. Twenty-five years in materials processing gave the group a deep understanding of tyre quality, material performance and customer expectations, making the transition from supplying raw material to manufacturing finished tyres a natural progression.
Built for Performance, Backed by Value
Building on that foundation, MEZROC tyres are designed for heavy-load equipment used in off-highway conditions. In these environments, a tyre is a working part of business continuity, helping companies avoid unplanned downtime and maintain productivity. The brand has been built around long-term value, understanding that in the material handling industry, product performance matters more than brand image alone. When equipment downtime can cost thousands per hour, customers need tyres that deliver consistent reliability rather than just carrying a prestigious name.
Shiyas Ali sees MEZROC as a product that offers stronger value through durability, dependable performance and a lower overall cost of ownership. Supported by Kerala’s natural rubber advantage and a manufacturing facility established in 2024, the company is aiming to meet the expectations of both domestic and international buyers. The brand has already found traction in India and the UAE, with Europe next in line and the United States on the horizon. The company’s expansion strategy is measured and deliberate, focusing on building customer trust and proving product quality before scaling rapidly across new markets.
Driving MEZROC Towards Global Leadership
This approach reflects the competitive landscape. Industrial solid tyres remain a crowded market, with established global brands on one side and price-driven manufacturers on the other. MEZROC is positioned in the middle of that space, where product performance, consistency and buyer confidence matter most. For customers investing in expensive equipment, the decision comes down to reliability over the full life of the tyre. This is why MEZROC delivers durability and dependability that lower the total cost of ownership, making it a smarter long-term investment when lifecycle performance is what counts.
With strong roots in the tyre materials supply chain and direct access to quality raw material, Mezhukkattil Group has entered the market with confidence. The company has invested in building an advanced manufacturing facility designed to meet global quality expectations, recognising that superior products require superior infrastructure. Shiyas Ali approaches growth with a disciplined methodology: make a plan, execute it, make course corrections as needed, and build customer trust through consistent quality. The group aims to be among the top three players in every segment it operates in, a target already achieved in coconut products and tyre materials supply. With material handling being a fundamental requirement across industries worldwide, and with markets in the US, Europe, and developing economies continuing to expand, Shiyas Ali is confident: “Mezroc will be among the most sought after in this segment” over the next five to ten years.
