Niren Anand is the founder of Evertrade, a China-based sports shoe manufacturer. He is a visionary entrepreneur with a passion for the sports industry and a commitment to innovation and design. With his strong background in the sports shoe industry, Niren has been instrumental in the growth and success of Evertrade. His dedication to providing athletes and sports enthusiasts with the best footwear has earned him a reputation as a leader in the industry. Niren's commitment to quality and his focus on the needs of athletes and sports enthusiasts has driven the success of Evertrade and the launch of its new brand, EVER. He has been inspired by Prime Minister Narendra Modi's 'Make in India' initiative and has decided to invest in India by establishing his first manufacturing facility in Odisha. This marks a significant milestone for the company and a step towards achieving excellence in the sports industry in India.