Lubi Industries LLP has announced its continued association with SunRisers Hyderabad (SRH) as the Principal Sponsor for the 2026 season of India’s premier T20 cricket league. The partnership reflects a shared commitment to performance, consistency, and long-term growth, aligning the strengths of a trusted engineering brand with one of the country’s most followed cricket franchises.
With more than six decades of experience in manufacturing pumps, motors, valves, HVAC systems, solar solutions, and EV charging equipment, Lubi Industries has built a reputation for reliability and precision. The association with SunRisers Hyderabad provides an opportunity to extend this brand ethos to a wider audience, particularly in a cricket-driven market where fan engagement plays a significant role in shaping brand perception.
Company leadership highlighted the natural alignment between the two organisations. Lubi Industries emphasised that the team’s resilience, disciplined approach, and consistent performance mirror the company’s own values. The partnership is intended to reinforce these qualities while creating meaningful connections with cricket fans across the country.
SunRisers Hyderabad also welcomed the collaboration, noting that Lubi Industries’ legacy of performance and trust resonates strongly with the team’s identity. Both organisations aim to create mutual value through the partnership, combining sporting excellence with brand strength to deliver a compelling season for fans and stakeholders alike.
As part of its engagement strategy, Lubi Industries is launching a series of promotional campaigns featuring SRH players. These include two films designed to blend cricket entertainment with brand storytelling, offering fans a closer connection to both the team and the company. The campaign aims to build familiarity and trust while leveraging the excitement of the tournament.
The timing of the partnership comes amid heightened enthusiasm for cricket in India, following recent international success by the national team. With the T20 season drawing millions of viewers over several weeks, the collaboration is expected to provide significant visibility and engagement opportunities.
Looking ahead, Lubi Industries plans to use the platform to support its expanding presence in both domestic and international markets. The partnership with SunRisers Hyderabad represents a strategic step in strengthening brand recall and connecting with a diverse consumer base.
