Force Motors Records 20% Growth in Domestic Sales in FY26, Driven by Broad-Based Demand

Force Motors
Image Courtesy: Force Motors

Force Motors Limited has reported a strong performance for FY 2025–26, registering domestic wholesales of 36,536 units, marking a 20% increase over 30,531 units in the previous financial year. The growth was supported by steady demand across urban and rural mobility segments, along with continued traction in institutional and defence businesses.

The company’s flagship van range continues to anchor its market presence. The Traveller range retained its leadership position in the light commercial vehicle category, commanding over 70% market share. Its widespread adoption across applications such as school transportation and ambulances highlights the strong confidence customers place in the platform.

Among newer offerings, the Urbania range emerged as a key growth driver, recording more than 100% growth during the year. Positioned in the premium passenger mobility space, the model has gained acceptance among fleet operators, corporate mobility providers, and institutional buyers. Its appeal is further strengthened by a focus on comfort, safety, and overall lifecycle costs.

The Trax platform also delivered a notable performance, with volumes rising by over 70% year-on-year. The growth has been particularly strong in Tier-2 and Tier-3 markets, where demand for durable and cost-effective transport solutions remains high. Improved affordability and policy support have contributed to deeper penetration in these regions.

Force Motors also strengthened its presence in the defence segment through its Special Vehicle Division. During the year, the company supplied the first batch of 600 Gurkha vehicles to the Indian Army, reinforcing its long-standing association with defence forces and its capability to deliver vehicles suited for demanding terrains.

Commenting on the performance, Managing Director Prasan Firodia stated that the company’s approach remains focused on segments where it can build leadership through consistency and execution. He noted that while the Traveller range continues to provide stability, products such as Urbania and Trax are expanding the company’s reach across new and emerging mobility needs.

The company also reported steady progress in exports, with overseas shipments growing by 13% in the four-wheeler category. With a strong presence in Gulf markets, the company remains attentive to global developments while continuing to expand its footprint.

Founded in 1958 by NK Firodia, Force Motors Limited was established with the aim of providing reliable and affordable mobility solutions. Over the years, the company has grown into a fully integrated automotive manufacturer with capabilities spanning vehicle design, development, and production, along with the manufacture of engines, aggregates, and components. Force Motors operates five manufacturing facilities across India and employs more than 10,000 people under the leadership of Dr Abhay Firodia.

The company’s research and development centre in Pune, supported by a team of over 1,000 engineers and designers, plays a central role in product innovation. Force Motors caters to domestic and international markets with vehicles tailored to specific regional requirements and exports to markets across the Middle East, Gulf region, Asia, Latin America, and Africa.

Force Motors also maintains long-standing partnerships with global automotive manufacturers. Mercedes-Benz and BMW have entrusted the company with the production and testing of engines for all cars and SUVs manufactured by them in India. Every Mercedes-Benz vehicle produced in India uses an engine manufactured at Force Motors’ Chakan facility in Pune, while all BMW cars and SUVs made in the country are powered by engines produced at the company’s Chennai plant, built to BMW’s global standards.

In addition, Force MTU Power Systems Pvt Ltd, a joint venture between Force Motors and Rolls-Royce Power Systems AG, manufactures high-performance 10- and 12-cylinder Series 1600 engines at its Chakan facility. These engines are supplied globally for power generation and rail applications. With a diverse product portfolio and strengthening domestic demand, Force Motors remains focused on sustaining growth across its mobility and manufacturing businesses.