Gulf Oil Lubricants India Ltd and Mahindra & Mahindra Limited (Farm Equipment Business – Mahindra Tractors Division) have extended their collaboration through a new multi-year agreement, continuing a relationship that has lasted more than a decade. The agreement was signed in Mumbai by R Veeraraghavan, Senior Vice President at Mahindra’s Farm Tractor Division, and Ravi Chawla, Managing Director and CEO of Gulf Oil Lubricants India. The renewal marks the longest extension of the partnership so far and reflects the companies’ shared focus on product performance, innovation, and customer support.
Ravi Chawla said the continued collaboration highlights the strong working relationship built over the years. He added that Gulf Oil will keep investing in improved service for dealers and customers while developing new solutions that support Mahindra’s growing tractor business.
Under the renewed agreement, Gulf Oil will remain a major lubricant partner for Mahindra Tractors, supporting operations across the tractor ecosystem. The companies also plan to work together on improving supply chain efficiency, expanding service support, and introducing new technologies.
The partnership began in 2011 with a co-branded initiative involving Mahindra Automotive and expanded to the tractor division in 2014. Over the past 12 years, it has grown into one of Gulf Oil’s longest-standing original equipment manufacturer collaborations, strengthened by joint marketing campaigns, digital initiatives, and supply chain improvements.
Mahindra & Mahindra Limited (Farm Equipment Business – Mahindra Tractors Division) is a global leader in agricultural machinery and one of the world’s largest tractor manufacturers by volume. As part of the Mahindra Group, the division offers a wide portfolio of tractors, harvesters, farm implements, and precision agriculture solutions tailored to diverse farming needs across India and international markets.
With strong R&D capabilities, advanced manufacturing facilities, and an extensive dealer network, Mahindra Tractors focuses on innovation, reliability, and farmer-centric technology to enhance productivity and sustainability. The division has a significant global footprint, exporting to over 40 countries, and continues to strengthen its leadership through digital farming initiatives, smart machinery solutions, and partnerships aimed at modernizing agriculture worldwide.
Gulf Oil Lubricants India Limited (GOLIL), a member of the Hinduja Group and Gulf Oil International, is a prominent player in India’s lubricant industry, offering a wide range of automotive and industrial lubricant solutions. The company operates an extensive pan-India distribution network for B2C customers, maintains partnerships with more than 50 OEMs, serves over 1,000 industrial, infrastructure, and institutional B2B clients, and exports its products to more than 25 countries. GOLIL is also a leading manufacturer and marketer of the AdBlue® range—widely preferred by automotive OEMs—and ranks among the top five brands in the two-wheeler battery replacement segment.
In India, Gulf operates advanced manufacturing and R&D facilities in Silvassa and Ennore (Chennai). The brand is actively investing in future mobility solutions through initiatives such as Tirex Chargers (DC fast-charging), Indra Technologies (UK-based AC charging and mobility solutions), and TechPerspect’s ElectreeFi platform (EV SaaS).
Globally, Gulf has a presence in more than 100 countries across five continents, offering over 400 high-performance lubricants and related products across multiple segments. Its brand strength is reinforced by associations with ambassadors such as Mahendra Singh Dhoni, Hardik Pandya, and Smriti Mandhana, as well as partnerships with IPL team Chennai Super Kings and international collaborations like Williams Racing.
