Bartronics India Limited (BIL) has entered into a definitive Shareholders’ Agreement with Shree NagaNarasimha Pvt Ltd, which operates under the AYOU brand, as part of its expansion strategy under Project AVIO Agritech. The transaction is expected to be completed in the coming weeks, subject to fund transfer and standard closing procedures.
The agreement builds on Bartronics’ established presence across key agricultural regions, including Uttar Pradesh’s potato-growing belt and Maharashtra’s onion clusters, along with sourcing networks spanning major fruit and vegetable hubs. By integrating this physical infrastructure with structured aggregation and digital systems under AYOU, the company aims to develop a scalable and transparent farm-to-market supply chain.
Post completion, selected warehouses within Bartronics’ network will be upgraded into AI-driven aggregation and processing centres under the AYOU brand. These hubs will incorporate computer vision-based grading, digital quality benchmarking, predictive inventory analytics, and batch-level traceability. The objective is to enhance supply accuracy across potatoes, onions, and other produce categories, while minimising wastage, improving consistency, strengthening demand forecasting, and enabling real-time visibility across procurement and dispatch operations.
AYOU supplies fresh produce to leading quick-commerce platforms such as Swiggy Instamart, Zepto, BigBasket, and Blinkit, along with retail brands including Trent Limited. The AI-led warehousing layer is expected to enhance service reliability, traceability, and pricing transparency for both buyers and farmers across sourcing regions.
Managing Director Vidyasagar Reddy stated that embedding intelligence into post-harvest infrastructure will help convert the company’s rural footprint into a structured, data-driven commerce platform that delivers measurable value to farmers and strengthens partnerships across modern trade channels.
Bartronics India Limited is a financial inclusion and rural fintech infrastructure company focused on expanding access to digital and assisted banking services across rural and semi-urban India. Through its corporate business correspondent network and technology-led operating model, the company supports public sector and regional rural banks in delivering secure and scalable financial services.
