Bartronics India Limited has announced the appointment of Dr Raja Krishna Murthy M as Head – Agri Tech Business, as the company expands its agriculture and climate-focused initiatives. The appointment supports Bartronics’ strategic focus on Project Avio Agritech, an integrated platform aimed at building scalable revenue streams across agricommerce, sustainable agriculture, digital advisory services, and climate-linked solutions, while leveraging the company’s nationwide rural presence.
Dr Raja holds a Ph.D. in Agribusiness Management and brings over 21 years of experience across agribusiness transformation, climate-smart agriculture, ESG-linked programmes, and carbon market initiatives. His career includes work with international and multilateral institutions such as UNICEF, the World Bank, USAID, GIZ, IFAD, the Asian Development Bank, DFID, UNIDO, and the European Union, delivering large-scale programmes across Asia, Africa, and Latin America.
He has led initiatives directly impacting more than 2.8 lakh farmers, with broader programme exposure covering over one million farmers globally. His experience includes the execution of carbon and methane reduction projects aligned with internationally recognised standards.
Bartronics’ agriculture and climate strategy is anchored in its rural service network, which currently connects with approximately 40 million farmers across 5,000 villages. Project Avio Agritech is designed to translate this reach into structured agri value chains, climate-aligned outcomes, and market-linked opportunities, while improving farm productivity and incomes.
Commenting on the appointment, Vidhya Sagar Reddy, Managing Director of Bartronics India Limited, said the company views agri-tech and climate platforms as long-term growth areas and that Dr Raja’s experience strengthens both strategic direction and execution capability. Dr Raja said his focus will be on building commercially viable, globally aligned agriculture and climate programmes that deliver measurable outcomes for farmers and partners.
Bartronics India Limited is a rural financial inclusion and technology company operating across underserved regions in India. Through partnerships with public sector and regional rural banks, the company delivers last-mile banking and digital services across nearly 5,000 villages. Building on this platform, Bartronics is expanding into agri-trade and agri-tech through Project Avio, integrating finance, agriculture, and rural commerce.
