izmo ltd division FrogData, an automotive data and analytics company focused on dealership Fixed Operations performance and service marketing, announced a partnership with FordDirect to make its solutions available through The Shop, FordDirect’s online marketplace for dealer products and services. FordDirect, a joint venture between Ford Motor Company and participating Ford dealers and Lincoln retailers, created The Shop as a curated purchasing platform that helps dealerships access trusted, pre-approved vendors beyond the services FordDirect already offers. The marketplace provides dealerships with pre-negotiated pricing on products and solutions designed to support daily operations in an increasingly complex retail environment.
Through this partnership, FrogData’sFixedOps Solutions Suite is now available to Ford dealers, Lincoln retailers, and dealership groups that include Ford or Lincoln locations. The suite includes FixedOps Mojo and FixedOps Velocity, both built to improve dealership service performance and customer retention.
FixedOps Mojo is a service operations intelligence platform that applies artificial intelligence and advanced analytics to deliver rapid insight for service leaders. The tool provides instant assessments and prioritized action recommendations aimed at helping managers increase Effective Labor Rate (ELR), identify and reduce profit leakage, and improve service menu performance. FrogData said the platform supports faster and more structured decision-making across everyday service operations.
FixedOps Velocity is a localized service marketing program designed to help franchise dealers retain customers after warranty coverage ends and compete more effectively with independent repair facilities. The program focuses on improving local digital visibility using targeted search optimization and advertising. FrogData said the approach reinforces OEM service advantages while helping dealerships protect higher-margin customer-pay service business.
Tej Soni, CEO of FrogData, said the company’s selection as a partner on The Shop represents a major step forward. He added that fixed operations remain central to dealership profitability, and that the combination of operational intelligence and localized marketing is intended to improve performance while supporting long-term customer loyalty beyond the warranty period.
FordDirect stated that dealerships face growing pressure across multiple areas including customer experience expectations, regulatory requirements, workforce challenges, technology modernization, and the planning and execution of sales and service initiatives. The company said The Shop was created to help dealerships simplify vendor selection, reduce costs, and improve efficiency so teams can remain focused on core dealership activities.
Chris Thornton, CEO of FordDirect, said FrogData’s inclusion will support FordDirect’s mission to serve as a reliable partner and resource for dealers by helping them access strong vendor solutions that meet operational needs.
FrogData is part of izmo ltd. and specializes in Fixed Operations analytics and service marketing. The company’s solutions help dealerships improve profitability, operational consistency, and customer retention by converting repair order pricing and market data into practical insights for service management and dealer leadership.
FordDirect, headquartered in Dearborn, Michigan, provides digital marketing, advertising, and analytics solutions for Ford dealers and Lincoln retailers. The organization operates as a joint venture between Ford Motor Company and its dealer network, with a stated mission of supporting dealership growth and vehicle sales.
