Centric Software® has announced the publication of a customer success story highlighting how Aetrex significantly increased marketplace revenue by improving product visibility and data accuracy using Centric PXM™. Founded in 1946 and headquartered in Teaneck, New Jersey, Aetrex is a global leader in foot scanning technology, premium footwear, and orthotics. The company also maintains offices in the Middle East and Asia, serving customers worldwide with products designed using scientific insights gathered from advanced foot scans.
According to Rui Kojima, Senior Director of e-Commerce at Aetrex, changing consumer shopping habits prompted the company to rethink its digital strategy. Relying on a single direct-to-consumer website was no longer sufficient, leading Aetrex to expand across multiple online marketplaces.
Initially, managing product listings across various platforms required separate systems and extensive manual effort. This resulted in teams spending more time handling product data than focusing on business growth. To address this challenge, Aetrex sought a Product Experience Management (PXM) solution that could centralize product information and speed up marketplace launches.
After evaluating its options, Aetrex selected Centric PXM™ for its integrated functionality, improved data consistency, and ability to scale with the business. Since implementation, the company has reduced the time needed to launch products on new marketplaces from several months to just one week.
Fabrice Canonge, CEO of Centric Software, said the partnership reflects a shared commitment to innovation and customer experience, emphasizing Centric’s goal of helping brands connect with consumers more efficiently across digital channels.
As a result of the transformation, Aetrex reduced promotion setup time by 78% and achieved tenfold growth in daily revenue on Amazon, while expanding its presence across more sales platforms than ever before. Centric Software, headquartered in Silicon Valley, provides an innovative, AI-enabled product concept-to-commercialization platform for cosmetics and personal care manufacturers, brands, and multi-category retailers.
With deep expertise across fast-moving consumer goods, Centric delivers best-in-class solutions that support every stage of the product journey, from design and development to sourcing, compliance, pricing, marketing, and sales. Its technology helps companies optimize product portfolios, harmonize offerings, and streamline development processes while improving quality control and ensuring regulatory compliance.
Centric PLM™ integrates industry best practices with advanced AI capabilities tailored specifically for cosmetics and personal care companies. The platform enables seamless management of the entire product lifecycle, covering concept creation, formula development, packaging, supplier collaboration, labeling, production, and SKU rationalization. These capabilities have delivered measurable results for customers, including productivity improvements of up to 50% and reductions in time to market of up to 60%.
In addition to PLM, Centric offers a suite of AI-powered tools designed to enhance decision-making and commercial performance. Centric Visual Boards™ provide a centralized, visually driven workspace that connects real-time data and imagery from multiple systems to accelerate assortment development.
Centric Market Intelligence™ delivers insights into consumer trends, competitor activity, and pricing to improve competitiveness and increase average initial price points. Centric PXM™ unifies product information management, digital asset management, content syndication, and digital shelf analytics to elevate brand experiences, expand sales channels, and drive margins. Collectively, Centric Software’s market-driven solutions are known for high user adoption, strong customer satisfaction, rapid time to value, and multiple industry awards and recognitions.
