Lenskart has announced the arrival of Meller in the Indian market and revealed a new creative collaboration with global pop-culture powerhouse Popmart. These moves advance Lenskart’s ambition to build a modern portfolio of eyewear brands and position the company as a hub for contemporary eyewear design.
The Popmart x Lenskart eyewear line will debut in Singapore—online and in select Lenskart outlets—beginning the first week of December. The collection features collectible, character-inspired designs crafted for consumers who gravitate toward expressive, playful and culturally relevant accessories.
This partnership adds to Lenskart’s expanding roster of cultural collaborations that includes Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman and Batman. Such tie-ups help Lenskart connect with fans and emerging subcultures through design-driven storytelling.
Founded in Barcelona, Meller has become one of Europe’s standout D2C youth eyewear labels, known for bold silhouettes, street-influenced colour palettes and a strong, fashion-forward identity. With more than 700,000 followers and a rising presence across Europe and the U.S., the brand enjoys a strong rapport with young consumers seeking distinctive, design-led eyewear.
In India, Meller products will be available across Lenskart stores and online through the Lenskart app and website. The rollout will begin with roughly 500 carefully selected stores chosen using GeoIQ insights to identify high fashion-affinity locations.
Through brands such as Meller, John Jacobs and Owndays—along with creative collaborations including Popmart, Dragon Ball Z and Harry Potter—Lenskart is shaping a premium portfolio built around the expectations of newer, design-conscious customers. The eyewear sector has repeatedly shown how strong platforms can help brands scale, and Lenskart aims to support the next generation of expressive, design-centric labels. Each brand contributes its own design language and appeals to a distinct customer base, helping Lenskart cater to a wider global audience looking for individuality, quality and style. On the lens technology front, industry leaders Tokai and Rodenstock are also partnered with Lenskart.
“Our customers guide everything we do. They look for global design, individuality and brands that feel genuine,” said Peyush Bansal, Co-founder & CEO, Lenskart. “Meller’s bold style and strong community make it a great addition to our House of Brands. And through collaborations like Popmart, we want to bring playfulness, imagination and collectability into eyewear in ways that truly excite our customers.”
He added, “By bringing together brands like John Jacobs, Owndays and now Meller, along with creative partnerships such as Popmart, our aim is to offer more choice and better experiences. We see ourselves as a platform for the next wave of eyewear brands—helping them reach more people and realise their potential.”
With Lenskart’s large distribution footprint, integrated supply chain, design ecosystem and technology capabilities, partner brands can expand more effectively and access new audiences across markets. As the global eyewear landscape evolves, strong multi-brand platforms continue to shape the industry. Through its House of Brands vision, Lenskart aims to support the rise of expressive, design-driven labels and cultural collaborations around the world.
