Euler Motors, a frontrunner in India’s electric commercial vehicle segment, has unveiled its entry into the passenger EV space with the launch of the NEO by Euler brand. Leading the charge is the NEO HiRANGE, an electric three-wheeler designed for last-mile passenger transit—offering both eco-friendly city mobility and cost-efficient driving for operators.
This new range targets a broad user base—first-time EV buyers, ride-hailing drivers, fleet operators, and owner-drivers. Over the next 3–4 months, Euler plans to roll out NEO by Euler vehicles across 50 Indian cities.
Auto‑rickshaws play a crucial role in urban transport—accounting for nearly 20% of daily trips in metros like Bengaluru, Delhi, and Mumbai—but have long lacked a vehicle that balances reliability, range, durability, and low cost of maintenance. NEO by Euler addresses these gaps with long-range capability, high uptime, consistent performance, and a low total cost of ownership.
Euler developed the NEO HiRANGE following over two years of R&D and feedback from more than 10,000 auto-rickshaw drivers. Built for Indian roads, it comes equipped with a durable chassis, weather-resistant design, and proven EV technology that delivers the comfort, efficiency, and dependability demanded by passenger-service drivers.
Saurav Kumar, Founder & CEO of Euler Motors, commented that this launch reflects Euler’s established presence in the commercial EV market and is rooted in real-world insights from drivers across Indian cities. He highlighted how the brand directly addresses everyday challenges—such as long queues, inconsistent maintenance, passenger discomfort, and low income—by offering high range on a single charge and reliable performance that supports driver livelihoods.
The NEO HiRANGE electric three-wheeler will be offered in three distinct variants to cater to varying usage needs: HiRANGE MAXX, HiRANGE PLUS, and HiRANGE. These models are purpose-built for commercial passenger operations, offering flexible options for drivers based on their daily distance, load, and performance requirements.
Each variant is engineered to deliver optimal efficiency, with features like extended range, fast charging capabilities, and strong on-road performance. Whether for high-mileage drivers, urban ride-hailing, or routine local commutes, the three NEO HiRANGE variants provide a range of solutions aimed at maximizing uptime, reliability, and earnings.
All variants support daily runs of 120–200 km. The top variant surpasses 200 km range with a 3.25-hour charge. It features a skateboard chassis, 65 Nm torque, and hill-assist for strong, steady performance. In-house electronics offer real-time diagnostics, while benefits include a 6-year/1.75 lakh km warranty and anti-theft GPS—ideal for intensive daily use.
Euler Motors is setting new industry benchmarks in range, durability, serviceability, and overall cost effectiveness in the EV auto-rickshaw segment. As demand grows for dependable electric passenger vehicles, Euler is ready to lead the shift—urban center by center, fleet by fleet, trip by trip.
Founded in 2018 and based in Delhi, Euler Motors is focused on electric commercial vehicles, primarily for cargo delivery. Recognized with awards like the Apollo Awards 2022 and Businessworld’s “Auto World 40 Under 40”, Euler continues to expand its presence nationwide under a vision to drive mass EV adoption and offer superior alternatives to conventional transport solutions.
