Mercedes-Benz India has launched the EQS 580 4MATIC ‘Celebration Edition’ to mark a significant milestone in the growth of its Battery Electric Vehicle (BEV) portfolio. The luxury carmaker also continues to expand its presence in India, inaugurating four new high-end facilities in Chennai, New Delhi, Mumbai, and Jammu over the last two weeks, totaling 11 new touchpoints for 2025.
The EQS 580 ‘Celebration Edition’ showcases Mercedes-Benz’s continued leadership in the BEV market, underlined by a 73% year-to-date growth in BEV sales as of May 2025. This edition celebrates the success of the EQS range, including the EQS sedan and SUV, the EQS Maybach SUV, and the G 580 with EQ technology. The EQS 580 ‘Celebration Edition’ introduces premium features, particularly enhancing rear-seat comfort for customers who seek the utmost in luxury. The model comes with multi-contour rear seats, a Chauffeur Package, luxurious Nappa leather upholstery, and advanced MBUX augmented reality navigation.
“We are thrilled to introduce the EQS 580 ‘Celebration Edition’ and simultaneously expand our luxury network in Chennai,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India. “This dual announcement reflects our unwavering commitment to product excellence and delivering extraordinary customer experiences. Our BEV growth is fueled by the increasing demand for top-tier electric vehicles, and our network expansion is a testament to our dedication to creating bespoke luxury experiences for our discerning customers.”
Mercedes-Benz India has also introduced the ‘Atelier Experience’ in Adyar, Chennai, a space designed for ultra-personalized customer interactions. This exclusive facility enables customers to design their vehicles using Mercedes-Benz’s MANUFAKTUR program, offering a tailored configuration experience with expert guidance. The Adyar showroom is the latest in a series of high-end retail outlets, following the launch of similar boutique experiences in New Delhi, Mumbai, and Hyderabad.
The ‘Atelier Experience’ offers an immersive and interactive customization process, where customers can choose from a range of premium options and features for their Mercedes-Benz vehicles. It provides a seamless blend of physical and digital interactions, allowing customers to personalize their cars to a level previously unseen in the Indian market.
“We are excited to offer the ‘Atelier Experience’ in Chennai, a city known for its affinity for luxury and innovation,” said Sharath Vijayaraghavan, Executive Director, Sundaram Motors. “This state-of-the-art showroom represents our shared values of craftsmanship, luxury, and customer-centric service. Our long-standing relationship with Mercedes-Benz continues to flourish, offering an unparalleled experience to our customers.”
The EQS 580 4MATIC ‘Celebration Edition’ is designed to deliver an unparalleled luxury experience, particularly with its Rear Seat Comfort Package. It features multi-contour seats equipped with an ENERGIZING massage function and lumbar support, ensuring supreme comfort for passengers. The Exclusive Features include reclining ‘Executive Seats’ that provide an almost personalized level of comfort, a Chauffeur Package for added convenience, and premium Nappa leather upholstery, along with stylish designer belt buckles, all adding to the lavish experience.
In terms of Advanced Technology, the EQS 580 4MATIC ‘Celebration Edition’ stands out with the inclusion of the MBUX augmented reality navigation system, providing real-time visual guidance to the driver. This state-of-the-art technology not only enhances ease of driving but also ensures a seamless and intuitive experience. The car’s impressive range of over 800 km positions the EQS 580 as one of the longest-range BEVs in India, emphasizing Mercedes-Benz’s expertise and leadership in the electric vehicle sector.
The EQS 580 4MATIC ‘Celebration Edition’ is priced at INR 1.30 Crores (Ex-showroom India) and is limited to just 50 units, making it an exclusive offering for discerning customers. This special edition continues Mercedes-Benz’s commitment to providing high-performance, luxurious, and innovative electric mobility solutions, while reinforcing its position as a pioneer in the luxury BEV market in India.
The luxury carmaker’s expansion in India is not limited to metros but extends to emerging mini-metros such as Kanpur, Patna, Varanasi, Udaipur, and Bhopal. In 2025, Mercedes-Benz plans to launch 30 new or upgraded luxury touchpoints, with 19 more coming in the next five months.
Mercedes-Benz’s evolving network strategy also includes the opening of more exclusive lounges and experience centers. After the success of the Maybach Lounge in Hyderabad and the G-Lounge in New Delhi, the brand is now offering the ‘Atelier Experience’ in Mumbai and Chennai. These bespoke experiences are designed to elevate the customer journey by offering a mix of digital and physical interfaces for hyper-personalized vehicle configuration.
Mercedes-Benz’s continuous expansion is driven by its commitment to customer satisfaction and innovative service offerings. The company is redefining the luxury car-buying experience with tailor-made, immersive environments for clients who demand a high level of personalization and exclusivity.
With a legacy of over 30 years in India and a strong foothold in the country’s luxury car market, Mercedes-Benz India continues to lead in delivering exceptional automotive experiences to its customers. The company’s state-of-the-art production facility in Chakan, Pune, is one of the largest and most advanced in the region, and it plays a key role in Mercedes-Benz’s global network.
Mercedes-Benz’s luxury presence now spans 140 touchpoints across 54 cities in India, offering personalized experiences through AMG Performance Centres, Maybach Lounges, G-Class Lounges, and Atelier Experiences. These initiatives reflect Mercedes-Benz’s commitment to innovation, luxury, and excellence in India’s growing automotive landscape.
