On August 20th, 2023, BYD India, a branch of the global electric vehicle giant BYD, marked a significant milestone, celebrating 11 years since it first launched its electric bus in Chennai. In a noteworthy development, the company has reported an impressive surge in interest for its latest electric vehicle offerings.
The newly introduced variants of the BYD ATTO 3, including the exclusive Cosmos Black edition, have garnered over 600 bookings in just one month. This enthusiastic response prompted the company to extend its introductory pricing offer for the BYD ATTO 3 Dynamic variant.
Rajeev Chauhan, the Head of Electric Passenger Vehicles Business at BYD India, emphasized that the overwhelming demand for these new variants underscores the growing appetite for cutting-edge electric vehicles in the Indian market. Chauhan noted that the decision to prolong the introductory pricing was aimed at making these advanced vehicles more accessible to a wider audience.
On the global stage, the company has achieved a notable ascent, now positioned at 143rd in the Fortune Global 500 rankings. The company continues to shine as one of the top 10 automotive brands worldwide, according to the Kantar BrandZ Most Valuable Global Brands 2024 report.
BYD’s commitment to sustainable transportation is evident from its impressive production record of over 8 million New Energy Vehicles, which has significantly contributed to reducing global carbon emissions by more than 62 billion kilograms.
The BYD ATTO 3, an all-electric SUV, has recently been introduced to the Indian market. This model is equipped with a robust 60.48 kWh battery pack, promising a remarkable range of up to 521 kilometers on a single charge. It features a permanent magnet synchronous motor that delivers 201 bhp and 310 Nm of torque.
The ATTO 3 boasts a modern and sleek exterior design, highlighted by LED lighting and a distinctive front grille. Inside, the SUV is outfitted with a state-of-the-art 12.8-inch rotating infotainment touchscreen and a digital instrument cluster. Safety is a priority, with the ATTO 3 offering seven airbags, ABS with EBD, and an array of driver assistance technologies.
BYD India has diversified its ATTO 3 lineup with various trims, including the standout Cosmos Black edition. The strong initial booking numbers for these new variants reflect a positive market reception. To attract even more customers, the company has decided to extend the introductory pricing offer for the ATTO 3 Dynamic variant, aiming to enhance its appeal to potential buyers.
BYD India, a subsidiary of global electric vehicle leader BYD, specializes in pioneering sustainable transportation solutions. Established in 2013, the company offers a range of innovative electric vehicles, including buses and SUVs, aiming to drive India’s transition to green mobility. With a focus on cutting-edge technology and eco-friendly practices, the company is a key player in the electric vehicle market.
