Titan Smart and Fastrack Smart have introduced their festive campaigns for the Diwali season, bringing smartwatch technology closer to consumers through a combination of connectivity, activity tracking, personal style and wellness-focused features. The campaigns reflect two distinct consumer lifestyles, with Fastrack Smart celebrating the energy and social experiences of younger consumers, while Titan Smart encourages healthier routines and mindful living.
The festive season brings together shopping, family gatherings, celebrations and new beginnings. Building on these occasions, the two brands have developed separate narratives to connect their smartwatch collections with consumers’ everyday activities and aspirations.
Commenting on the initiative, Seenivasan Krishnamurthy, CSMO – Smart Wearables Division, Titan Company Limited, said, “Festivals bring together people, rituals and moments that make life meaningful. With our festive campaigns, we want smart technology to feel relevant to the way people actually live. Fastrack Smart celebrates the movement and social energy of the season, while Titan Smart encourages consumers to make space for healthier routines and well-being. Our ambition is to make smartwatches useful companions to everyday life, beyond connectivity alone.”
Fastrack Smart’s Diwali campaign, ‘Have a Smart Blast’, captures the excitement of festive shopping, outfit planning, social gatherings and family visits. Designed for socially active and trend-conscious young consumers, the collection features the Revoltt XR1 Pro, priced at ₹2,799; Xtreme S at ₹2,999; and Jupiter R3 Pro at ₹2,899.
The smartwatches feature AMOLED displays, customisable festive-themed cloud watch faces and Bluetooth calling. They also offer fitness and wellness features, including heart rate, sleep and stress monitoring, helping users stay connected and track their activity during the festive season.
Titan Smart’s campaign, ‘Smart Beginnings – A Smarter Start to Living Better’, focuses on the spirit of new beginnings and encourages consumers to incorporate healthier, more mindful habits into their daily routines. Targeted at consumers in their late twenties and early thirties, the campaign brings together professional commitments, personal interests and growing wellness priorities.
The Titan Smart festive collection includes AiRA, priced between ₹6,999 and ₹8,499; Evoke 2.0 at ₹8,499; and Evoke S at ₹8,999. The range combines smart functionality and everyday convenience, with features supporting connectivity, activity tracking and personal well-being.
During the festive season, consumers can avail discounts of up to 30% on Titan Smart products and up to 50% on Fastrack Smart products. The collections will be available through the Titan and Fastrack brand websites, Titan World and Fastrack stores, leading e-commerce platforms and authorised watch and mobile retail outlets.
Titan Smart Wearables has been developing smartwatches that combine technology, personal style and well-being since 2016. The brand focuses on integrating functional features with contemporary designs to support connectivity, activity tracking and everyday wellness. Its portfolio includes products ranging from minimalist designs to bold styles, bringing together technology and personal expression for modern consumers.
