Simple Energy, an Indian electric two-wheeler manufacturer, has expanded its adoption of Siemens Digital Industries Software’s Siemens Xcelerator portfolio to strengthen product engineering and accelerate the development of its growing electric vehicle portfolio. The move is aimed at improving collaboration across engineering teams, managing product complexity, and supporting the company’s long-term growth plans.
The company has expanded the use of cloud-based software solutions, including Teamcenter X for product lifecycle management (PLM) and Designcenter X for advanced vehicle engineering. It is also using Teamcenter X’s advanced product configurator to manage multiple vehicle variants and enterprise-level bills of materials (BOMs). The integrated digital environment is expected to improve engineering efficiency while providing greater flexibility and cost control as the company scales its operations.
As electric vehicles become more advanced, manufacturers require digital tools that can simplify product development and manage increasing design complexity. By expanding its digital engineering platform, Simple Energy aims to streamline workflows, strengthen product data management, and improve coordination between engineering teams throughout the product lifecycle.
Kiran Poojary, Chief Technology Officer, Simple Energy, said, “As our products continue to become more advanced, it is important to strengthen the engineering systems that support their development. Teamcenter X and Designcenter X provide us with better control over complex assemblies and product variants while helping us accelerate development without compromising engineering quality or flexibility.”
Simple Energy initially introduced Teamcenter X to create a centralized platform for product data management and improve collaboration between engineering teams. As its electric vehicle programs expanded, the company extended the deployment to include enterprise BOM management and advanced variant configuration.
The company is also using the “150 percent BOM” approach, which allows engineers to maintain a master configurable bill of materials containing every possible component and option within a product family. This enables the system to generate a specific 100 percent BOM for each vehicle configuration, making it easier to manage multiple variants while reducing engineering effort and improving manufacturing efficiency.
To support increasingly sophisticated vehicle designs, Simple Energy has also adopted Designcenter X, replacing its previous 3D computer-aided design platform. The software offers capabilities for advanced surface modelling, large assembly management, and electrical routing and harness design. Integrated with Teamcenter X, the solution enables engineering teams to work within a connected digital environment while improving productivity across the product development process.
Matthew Thomas, Vice President and Managing Director, India, Siemens Digital Industries Software, said the expansion demonstrates how manufacturers can strengthen their digital engineering capabilities as products become more complex. He added that Siemens will continue supporting Simple Energy with an integrated engineering and lifecycle management platform that helps speed up innovation while supporting the company’s growth ambitions.
The expanded deployment also allows Simple Energy to benefit from Siemens’ value-based licensing model, enabling the company to scale software usage in line with business requirements. By strengthening its digital engineering foundation, Simple Energy is positioning itself to accelerate innovation, improve product development efficiency, and support the next phase of its expansion in India’s fast-growing electric mobility market.
