Force Motors Limited has introduced the new Urbania Deluxe, an upgraded version of its premium shared mobility platform, further strengthening its presence in India’s fast-growing premium passenger transport segment. Designed to offer a more comfortable, connected and reliable travel experience, the latest model combines enhanced performance, advanced technology and improved passenger convenience.
Building on the success of the Urbania platform, the Urbania Deluxe has been developed to meet the evolving needs of fleet operators, tour operators, corporate mobility providers and institutional transport services. The vehicle focuses on delivering higher levels of passenger comfort while offering operators improved reliability and lower ownership costs.
The Urbania Deluxe comes equipped with premium interior features and enhanced technology aimed at improving the overall travel experience. It also offers seamless smartphone charging and upgraded convenience features for passengers. The vehicle is supported by Force Care, a comprehensive ownership package that includes the company’s advanced i-Pulse telematics system, a five-year or 5 lakh km warranty, a three-year warranty on all sensors, and three years of roadside assistance, providing customers with greater peace of mind throughout the ownership cycle.
Speaking on the launch, Prasan Firodia, Managing Director, Force Motors Limited, said the Urbania platform has redefined premium shared mobility in India by creating a new segment that has received strong acceptance in both domestic and international markets. He noted that customers are increasingly looking for vehicles that combine superior comfort, safety and modern engineering.
He added that the launch of the Urbania Deluxe further enhances the platform with improved performance, premium features and advanced technology designed to meet changing customer expectations. According to him, Force Motors remains committed to delivering mobility solutions that continue to raise industry standards in passenger comfort, safety and driving performance.
The Urbania Deluxe will be offered in three wheelbase options with eight seating configurations, ranging from 9+D to 16+D, enabling customers to select variants suited to different passenger transport applications. The vehicle will be available through Force Motors’ dealership network across India at a starting price of ₹28.7 lakh (ex-showroom).
The launch comes at a time when demand for premium people movers is growing across tourism, employee transportation, educational institutions and luxury travel services. Fleet operators are increasingly seeking vehicles that provide better passenger comfort while reducing operating costs and improving reliability.
Force Motors, India’s largest van manufacturer, has over six decades of experience in developing commercial and passenger mobility solutions. Established in 1958, the company designs, develops and manufactures vehicles, engines and automotive components from its integrated manufacturing facilities across India.
The company also maintains long-standing partnerships with leading global automotive manufacturers. Force Motors manufactures and tests engines for Mercedes-Benz vehicles produced in India and also builds engines for BMW’s locally manufactured cars and SUVs. Through its joint venture with Rolls-Royce Power Systems AG, the company produces high-performance Series 1600 engines used in power generation and rail applications.
