Fairtrax Automation will participate in the India Warehousing Show (IWS) 2026, scheduled from June 25 to 27, 2026, at Yashobhoomi, New Delhi. Visitors can find the company at Booth A41, Hall 1, where it will showcase its warehouse automation solutions. The exhibition brings together warehouse operators, supply chain professionals, OEMs, technology providers, and other industry stakeholders from across the sector.
As demand for faster deliveries and efficient storage continues to grow, warehouse operators are looking for solutions that help them make better use of existing space while improving material movement. Against this backdrop, Fairtrax Automation will present a range of automation systems designed and manufactured in India, with a focus on improving storage density, operational efficiency, and long-term service support.
At this year exhibition, Fairtrax will showcase the Whizz two-way radio shuttle, the Whizz Pro four-way radio shuttle, and the forklift autonomous mobile robot (AMR). Together, these systems will be demonstrated as a connected warehouse automation ecosystem, allowing visitors to see how pallets can move seamlessly from receiving points to deep-lane storage locations through an integrated workflow.
Bringing this ecosystem to life, the live demonstration will show the forklift AMR lifting and placing pallets onto racking structures, while the Whizz Pro shuttle transports and positions them within storage lanes. By combining these technologies in a single workflow, Fairtrax aims to demonstrate how warehouse operators can improve storage utilization and material movement within the same facility footprint.
Supporting this demonstration is a product portfolio developed to address different warehousing requirements. The Whizz two-way radio shuttle is designed for high-throughput operations and is already deployed in beverage warehousing applications for customers including Coca-Cola, Dr Reddy’s, Indian Army and Campa Cola.
The Whizz Pro expands these capabilities with movement in four directions along with vertical travel through an integrated lift system, enabling six-direction movement in total. The forklift AMR, first introduced as a prototype at IWS 2025, returns this year as a fully functional solution following further development and testing. Both shuttle systems support FIFO and LIFO inventory management requirements.
The relevance of these solutions continues to grow as India warehousing sector responds to rising e-commerce volumes, shorter delivery timelines, and increasing manufacturing activity under the Make in India initiative. Many operators are seeking ways to increase storage capacity within existing facilities rather than investing in additional warehouse space. By utilizing vertical storage more effectively and streamlining pallet movement, automation systems can help improve throughput while making better use of available infrastructure.
Speaking about the company participation, Allan Jose, Co-Founder and CEO of Fairtrax Automation, said: “All our products can be in one ecosystem. The forklift AMR lifts the pallet, puts it on top of the rack, and from there the four-way shuttle picks it up from one end and goes to the other end. We’re trying to demonstrate this entire live orchestration at the venue.”
The integrated approach being showcased at IWS reflects the company broader journey. Fairtrax Automation was founded by Fenwick Thomas and Ravi R and co-founded by Allan Jose, building on a product development legacy that originated within FAR (Fenwick and Ravi), an enterprise founded by Fenwick Thomas and Ravi R. The company was formally registered as a new brand in 2025. Several of the technologies now offered under the Fairtrax brand were first developed through FAR before being brought together under the company’s independent identity.
Building on this foundation, the company designs and manufactures its systems at its facility in Bangalore Abbigere Industrial Area. This in-house manufacturing approach enables faster access to spare parts and quicker service response times for customers across India. According to Allan Jose, the oldest deployed system based on this technology platform has been operating successfully for approximately four and a half years, supported through ongoing maintenance and service.
To support customers throughout the lifecycle of these systems, Fairtrax operates service offices in New Delhi, Mumbai, Pune, Ahmedabad, Chennai, and Bangalore. The company aims to combine the performance and reliability expected from global automation suppliers with responsive regional support. Earlier this year, this approach was recognized when Fairtrax received the Startup Innovation Excellence in Logistics award at the LogiVerse Awards during LogiMAT India 2026 in Mumbai.
This year participation also marks Fairtrax Automation third consecutive appearance at the exhibition. Following encouraging visitor engagement and industry interactions in previous editions, the company expects strong interest this year as awareness of its solutions continues to grow. Through its live demonstration, Fairtrax aims to engage warehouse operators looking to improve storage efficiency, material movement, and automation adoption.
