BenQ has inaugurated India’s first exclusive monitor brand store at Mumbai’s Lamington Road, introducing a dedicated retail destination designed exclusively for monitor buyers. Developed in partnership with Nexus Infosys, the new experiential outlet marks a significant step in transforming how consumers evaluate and purchase monitors by offering hands-on access to the company’s complete product portfolio under one roof.
The launch addresses a long-standing gap in India’s organised electronics retail landscape, where monitors have traditionally received limited display space despite becoming essential tools for work, gaming, content creation and professional productivity. Unlike conventional retail environments that primarily focus on televisions and consumer electronics, the new BenQ store enables visitors to compare specialised monitor categories based on individual use cases rather than technical specifications alone.
Located at Lamington Road, one of India’s best-known technology and IT hardware markets, the showroom has been designed to help professionals, enthusiasts and gamers experience different display technologies before making a purchase. Customers can evaluate colour performance, refresh rates, ergonomic features, screen formats and software capabilities in a real-world environment.
Rajeev Singh, Managing Director of BenQ India and South Asia, said the monitor category has evolved into a highly specialised segment that requires demonstration rather than simple product display. He noted that while BenQ products are available through thousands of retail outlets across the country, customers have rarely had an opportunity to experience the full range of solutions in one location. The new store aims to bridge that gap by creating a destination focused entirely on informed buying decisions.
The showroom features eight dedicated monitor categories designed for specific user groups. These include professional displays for graphic designers and photographers with advanced colour accuracy; monitors for content creators offering cinema-grade colour reproduction and USB-C connectivity; ZOWIE esports displays with ultra-fast refresh rates and motion clarity technologies; premium MOBIUZ gaming monitors equipped with QD-OLED and Mini LED panels; versatile entertainment displays for everyday gaming; specialised coding monitors featuring a 3:2 aspect ratio and programming-focused display modes; monitors tailored for Mac users with 5K resolution and native macOS compatibility; and eye-care monitors developed for home and office professionals spending extended hours in front of screens.
BenQ believes the experiential format reflects the changing role of monitors as productivity, entertainment and creative tools rather than standard computer accessories. The company plans to expand this retail model to additional locations, strengthening its customer engagement strategy while supporting the growing demand for specialised display solutions.
BenQ forms part of the BenQ Group, a global technology enterprise with operations across more than 30 countries. The Group operates across display technology, electronics, healthcare, precision engineering, system integration and sustainable technologies, supporting innovation through a diverse portfolio of technology businesses and manufacturing capabilities worldwide.
