Fuji Oil Asia Pte Ltd, a leading supplier of plant-based food ingredients across the Asia-Pacific region, has streamlined product information management and improved operational efficiency following the implementation of Centric PXM™, an AI-powered product experience management solution from Centric Software®. As Fuji Oil Asia expanded its regional operations, managing product specifications, technical documents, recipes and sales materials across multiple markets became increasingly complex. Disparate systems and manual workflows often required sales and marketing teams to spend considerable time gathering and validating information before engaging customers and distributors.
To address these challenges, the company deployed Centric PIM™ (Product Information Management) and Centric DAM™ (Digital Asset Management), key components of the broader Centric PXM platform. The implementation has enabled Fuji Oil Asia to centralize critical product content and provide teams across the region with direct access to approved, up-to-date information.
Operating from Singapore, Fuji Oil Asia oversees procurement, sales and application development activities for eleven group companies serving customers throughout the Asia-Pacific region. The company supplies plant-based ingredients for a wide range of food applications, making accurate product data and technical documentation essential to business operations.
According to Katsuhiro Nagayama, Director in Charge of Corporate Planning at Fuji Oil Asia, the new platform has delivered measurable improvements in productivity and governance. “Prior to implementation, teams often relied on manual processes to compile technical documents and application recipes from multiple sources. By consolidating information within a single platform, we have reduced lead times associated with information retrieval and presentation preparation by 10 to 15 percent while significantly reducing the risk of outdated information being shared externally,” he said.
The platform has also improved speed-to-market for new product introductions and seasonal campaigns. Sales enablement materials can now be distributed to regional distributors within seconds, enabling more consistent communication and faster execution across multiple markets.
Fabrice Canonge, Chief Executive Officer of Centric Software, said the partnership demonstrates how organizations can transform product information into a strategic business asset. “Companies operating in highly competitive industries require accurate, accessible and scalable product content. By creating a centralized source of truth for specifications, recipes and digital assets, Fuji Oil Asia has established a strong foundation for operational efficiency, governance and future growth,” he said.
Centric PXM™ unifies product information management, digital asset management, content syndication, and digital shelf analytics to elevate brand experiences, expand sales channels, and drive margins. Collectively, Centric Software’s market-driven solutions are known for high user adoption, strong customer satisfaction, rapid time to value, and multiple industry awards and recognitions.
