Titan Company Limited has achieved a remarkable milestone in performance watchmaking by securing a Guinness World Records title for the deepest underwater product photoshoot ever conducted. The record-setting feat was accomplished at a depth of 52.1 metres in the open waters surrounding Racha Noi Island near Phuket, Thailand, showcasing the capabilities of the Titan Zero Hour 500M Professional Diver’s Automatic Watch.
The achievement represents a significant moment for Indian watchmaking and highlights Titan’s commitment to developing high-performance timepieces capable of operating in some of the world’s most demanding environments. The record attempt was carried out by a team of five certified technical divers who undertook a carefully planned open-ocean operation.
Descending to 50 metres within seven minutes and ultimately reaching a maximum depth of 52.1 metres, the team conducted a professional underwater photoshoot using specialized camera equipment under real-world diving conditions. The operation was completed within a 20-minute working window while navigating the challenges associated with deep-water environments, including pressure, visibility, and operational precision.
The photoshoot featured one of only 1,000 individually numbered Titan Zero Hour 500M Professional Diver’s Automatic Watches. Designed for serious diving applications, the watch has been engineered to perform reliably in extreme underwater conditions, making it a fitting centerpiece for the record-setting exercise.
Commenting on the accomplishment, Kuruvilla Markose, Chief Executive Officer of the Watches Division at Titan Company Limited, said the achievement reflects the brand’s commitment to proving performance through action. He noted that the Zero Hour range was created with the ambition of demonstrating that Indian watchmaking can compete on the global stage through engineering excellence, innovation, and craftsmanship.
Mr Markose added that the Guinness World Record joins a growing list of milestones for the Zero Hour platform, including compliance with internationally recognized standards and independent validation from the professional diving community. Together, these achievements reinforce the brand’s vision of creating world-class performance watches that combine technical credibility with distinctive design.
Launched earlier this year, Zero Hour is Titan’s dedicated performance sports watch sub-brand. Its inaugural collection focuses on professional diving watches inspired by the critical moment before action begins, when precision and reliability are essential. The collection currently comprises twelve models with water-resistance ratings ranging from 100 metres to 500 metres.
The successful completion of the world-record underwater photoshoot further strengthens the credentials of the Zero Hour range and underscores Titan’s ambition to elevate Indian watchmaking in global performance watch categories through innovation, engineering capability, and real-world validation. Titan Company Ltd is a diversified Tata Group lifestyle powerhouse headquartered in Bengaluru, with its roots tracing back to 1984. It commands leadership across watches, jewellery and eyewear, through iconic brands like Titan, Tanishq, Fastrack, Sonata, EyePlus and CaratLane. Today it operates over 3,000 retail outlets nationwide and employs close to 9,000 people . Jewellery remains its flagship segment, generating over 80% of revenue, while watches and wearables contribute around 7–8%, supported by a global presence in 60+ countries.
