In 1996, Asmita Engineering Equipments started in Bhosari MIDC, Pune, with two or three people and a focus on servicing material handling equipment. Thirty years later, it operates out of a 60,000 square foot manufacturing facility, exports across the Indian subcontinent, and counts over 2,000 customers. The product range has grown from service support to in-house designed and manufactured pallet trucks, stackers, scissor lifts, VRCs, dock levellers, jib cranes, and goods lifts — most of it customised to the customer’s specific handling requirement.
Amol Jadhav, who founded the company after a decade-plus career spanning production, design, servicing, and marketing at a manufacturing firm, was drawn in by a specific problem. Customers in handling departments were running into equipment gaps that standard, off-the-shelf solutions did not address. Custom-engineered handling equipment was the answer. That is still the business. “I was interested in different customised equipment design,” Jadhav says. “There were problems for customers in the handling department. That attracted me to start this business.”
Steady by Design
Thirty years is a long time in Indian manufacturing. Asmita’s growth over that period has been, in Jadhav’s own words, linear rather than exponential: year on year, consistent, with two stagnation years attributable to broader market conditions.
“Every year there is continuous growth, linear growth, not exponential growth,” he says. “I am happy with the growth rate of our company.” It is the kind of growth that does not make headlines but builds something durable. A 60,000 square foot facility does not appear overnight.
In recent years, the pace has picked up. Jadhav’s daughter Asmita and Nitish joined the company three to four years ago, and with them came a change in how aggressively the company pursues visibility. Exhibition participation, once capped at once a year when Jadhav was running things largely alone, has expanded significantly since the next generation came on board. “With their new ideas, I can foresee that they are taking the business and company to the next level with new techniques, new technology, and new management style,” Jadhav says.
What Is on the Stall
At IWE 2026, Asmita Engineering will be in Hall 6, stall B43B, with a focused display: a stacker, a VRC (Vertical Reciprocating Conveyor), a hand pallet truck, and a special parallel track pallet truck. The VRC is worth noting. As warehousing operations in India grow taller, multi-level facilities, mezzanine floors, vertical storage systems, the need for reliable goods movement between levels grows with them. VRCs are a core part of that equation, and Asmita has been manufacturing them in-house.
The parallel track pallet truck on display is a customised variant, reflecting what has always been central to Asmita’s offering: the ability to engineer a handling solution that fits the customer’s floor layout and load requirement, rather than asking the customer to adapt. A team of four to five members will be at the stall on rotation across the three days. Jadhav will attend for one day.
Why Exhibitions Matter
Asmita Engineering began participating in exhibitions around 2008 or 2010. For the first several years, it was once annually. The calculation was straightforward: limited bandwidth, limited budget, selective presence. The calculation has shifted. “Manufacturing without marketing is not possible,” Jadhav says. “This is a different avenue by which we can increase our customer base, grow our reach.”
IWE puts Asmita in front of exactly the audience its products serve, warehouse operators, logistics companies, industrial facilities, at a time when India’s warehousing sector is expanding fast. For a company built on handling problems that standard equipment cannot solve, a room full of people who run warehouses is a room full of potential conversations.
