Extending from the concept of “Industrial tourism,” building a one-stop-shop for the manufacturing ecosystem, Expos and trade are debasing the gap between manufacturers and consumers which are in favor of the industrial paradigm.
Extrapolated to show the assemblage of the new age technologies at one place the trade shows and expos bring ahead extensive comprehensiveness about the engineering products and their applications. Having dense competition in the market, replacing the trends with leadership is how the wide production opportunities are created for the manufacturers.
As the competitive conditions harden, real-time demand is what the key component is for the manufacturers to grab the widespread opportunities market. Exclusively treating and encountering potential customers, the trade fairs and exhibitions bring and bind the manufacturers and customers to the forefront of the key market trends.
Some of the expos in the country such as ENGIMACH, International Machine Tools Expo, Indian Manufacturing Show, etc have previously witnessed a huge spike with the gathering of global manufacturing leaders from multiple countries.
The single business turnover of the ENGIMACH Expo 2021 was around Rs. 1,545 crore witnessing more than 400 manufacturers from India and all over the world.
On the other hand, the IMTEX 2020’s past report reveals the enquiries generated worth Rs 4894 crore with 252 foreign exhibitors from 26 countries.
Though the pandemic has brought the exhibitions down, still the social and economic benefits of the exhibitions, which are started with strict pandemic protocols cannot be eluded in the manufacturing.
The successful completion of the ENGIMACH 2021, at the time when Omicron has been a concern for the country, speaks volumes in the trade fairs and exhibitions scenario in the country. The B2B meetings and roundtable conferences, helping out numerous manufacturers and industrialists are standing as positive recognition.
Speaking about the potential response which recently held ENGIMACH 2021 received, Kamlesh Gohil, CMD, K AND D Communication Limited says, “At ENGIMACH 2021 we have seen a constant but well-managed flow of industry visitors throughout the five days. Since this was the first such event since the pandemic, we also focused on supporting the revival of trade and industry, especially the MSMEs.”
“We are confident that similar industry shows and exhibitions can be and must be hosted to help in the revival of trade and industry,” he adds further on speaking about the future plans of the ENGIMACH.
Realizing that the exhibitions bring an excellent value to the industries, various organizations and government has collaborated to raise the expo- ecosystem.
Incentivizing various sectors for Global Competitiveness
The IMTEX 2020 delivered around 47,944 visitors in different sectors in which 11 percent were in Aerospace and defence, 17 percent in Automobiles and Auto components, 12 percent in Heavy Engineering, 6 perent in Automation and material Handling, 4 percent in food processing and Dairy Equipment, 3 percent in Medical and Pharma Equipment and so on.
Out of the potential visitors in the Expo, 46 percent were CEOs and Purchase heads and 21 percent were technical leads, which in itself is the index of the manufacturing excellence in the country.
As reflected in the archives of the expos report of India, there are has ample trade fairs, expos, and exhibitions for fostering the Industry 4.0 mission for the global race in the manufacturing sector. The event plays making via Expos in the matchmaking platforms to offer the conference solutions, networking solutions and relevant recommendations are intensifying for the Indian Manufacturing.
Imbibing the Real-time market Trends
As reported in the past expositions and trade fairs, there was a linear association between the market demand and the product demonstrations.
The International Drone Expo which took place in August 2021, in New Delhi was a bystander of the drones which are capable to inspect high-risk objects such as Nuclear reactors, versatile payloads such as public address systems, and monitoring hazardous areas.In the wake of the rising demand for using Drone technology for superlative defence systems, the Expo instilled the spark of indigenous drone manufacturing.
From one time event to the multi-day event and from B2B to B2C shows, the goal of the expos is firm in concluding a contract by analyzing the real-time demand which persists in the market. Not only from the lead generation viewpoint, but the event leads into the impactful media publications based on the real-time data, which is capable enough to increase the companies visibility.