Greaves Retail, a division of Greaves Cotton Limited, unveiled its cutting-edge range of electric light construction equipment at bauma CONEXPO India 2024. This launch reinforces the company’s focus on sustainability, offering zero-emission solutions equipped with advanced electrification technologies that enhance operational efficiency while reducing costs. The Mini Excavator range, spanning the 2-ton to 4-ton category and powered by robust Kubota engines, offers exceptional digging power, making it ideal for heavy-duty excavation in demanding environments. Designed for versatility and durability, these excavators ensure efficient performance in challenging conditions.
The Electric Scissor Lift series, with platform heights ranging from 6 meters to 14 meters, is suitable for a wide range of indoor and outdoor applications. Equipped with advanced safety features like overload detection and automatic braking, these lifts prioritize user safety while delivering zero-emission and noise-free operation through battery power. Tailored for urban and indoor use, the lifts reflect Greaves’ commitment to innovation and environmental responsibility.
The Electric Boom Lift stands out with a platform height of 13.8 meters and a horizontal outreach of 7.81 meters, offering excellent maneuverability in compact urban spaces. Its intelligent self-diagnostic system and maintenance-free lead-acid or lithium battery options ensure reliable, high-performance operation.
Excel Controlinkage Pvt. Ltd., a Greaves Cotton subsidiary, also showcased its advanced engineering expertise at bauma CONEXPO India. Highlights included precision-engineered gear shift levers, cables, throttle controls, and parking brake levers for commercial and construction vehicles. Excel’s offerings also featured durable metal-bonded rubber components, demonstrating its ability to meet the rigorous demands of domestic and international original equipment manufacturers.
Narasimha Jayakumar, CEO of Greaves Retail, highlighted the rapid growth of India’s construction industry, driven by government initiatives in urbanization and rural development. He noted the projected expansion at a CAGR of 9.5%, with the sector expected to reach $1.4 trillion by 2025. He emphasized the growing need for innovative, energy-efficient construction equipment and affirmed Greaves Retail’s dedication to leveraging its engineering heritage to meet these demands. The launch of electrified light construction equipment at bauma CONEXPO India 2024 underscores the company’s commitment to supporting sustainable development and infrastructure growth in India.
This move into the construction equipment sector is a vital component of Greaves Cotton’s broader diversification strategy. Transitioning from a single-product, single-fuel company, Greaves has evolved into a multi-product, multi-fuel enterprise with diverse revenue streams. Its participation in bauma CONEXPO India 2024 aligns with its vision to strengthen its portfolio and establish itself as a leader in mobility and construction solutions.
Greaves Cotton Limited (GCL), widely recognized as Greaves, is a 165-year-old engineering powerhouse with a diverse product portfolio and a reputation for trust and innovation. Once known primarily for its single-cylinder diesel engines, the company has evolved into a fuel-agnostic, end-to-end mobility solutions provider. With a vision to positively impact a billion lives by 2030, Greaves is driving the shift towards sustainable green mobility, aligned with its mission of “Empowering Lives.” It is building a digitally integrated ecosystem that seamlessly connects consumers, business partners, and service providers across the mobility value chain.
Operating through five distinct business units—Greaves Engineering, Greaves Electric Mobility, Greaves Retail, Greaves Finance, and Greaves Technologies—the company merges agility with strategic innovation to meet the evolving demands of modern consumers. Its commitment to technology and workforce investments positions it as a leader in India’s electric vehicle (EV) and sustainable mobility sectors, reinforcing its role in advancing economic progress and sustainable growth.
Greaves Retail and Distribution, an integral part of the company’s ecosystem, provides clean mobility and energy solutions, catering to the e3W (electric three-wheelers), ICE 3W (internal combustion engine three-wheelers), and SCV (small commercial vehicle) segments. Dedicated to democratizing sustainability, Greaves ensures seamless, eco-friendly last-mile mobility solutions across diverse regions. Greaves Retail’s portfolio includes Greaves Care, Greaves Spares, and AutoEVmart.
Greaves Care offers extensive maintenance and spare parts services for SCVs and three-wheelers (diesel, petrol, and electric) across multiple brands. Greaves Spares supports over 250 distributors, 10,000 retailers, and 25,000 mechanics, providing a comprehensive range of vehicle parts for e3Ws, 3Ws, and SCVs. AutoEVmart, an exclusive EV megamart, specializes in electric two-wheelers and three-wheelers, showcasing the company’s commitment to accessible and sustainable mobility solutions.
