- Jendamark has registered growth of 200% over the last four years under the leadership of Himanshu Jadhav
- Himanshu’s rich experience engineering, operations, strategy planning, and consulting paved a brand identity for Jendamark India
- Jendamark is one of the few automation companies in India which have their own software development team
“It’s not easy to grow in a country with diverse challenges,” opines Himanshu Jhadav, CEO at Jendamark India Pvt.Ltd, in an exclusive discussion with Machine Maker. The suave business leader shares his journey which partakes in the growth trajectory of Jendamark in India. Jendamark provides automotive assembly solutions and aerospace tooling solutions.
Himanshu has a rich experience in manufacturing engineering, operations, strategy planning, and consulting. From being an employee at Tata Motors to now providing engineering solutions to the automotive giant, Himanshu has come a long way in a short span of time. His is a success story scripted especially for the information age where things go viral at the 5G speed. Himanshu started his career at Tata Motors in the year 2004 and worked for five years. After this, he worked with another global automotive giant Volkswagen for almost nine years.
“The work culture that we had while working for these corporate giants was totally different from what we have at Jendamark India, which is a smaller company, comparatively. My journey has been quite interesting from being a customer to being a supplier. I have tested the waters of how to create value, how to create employment, and how to create a brand identity for an unknown company,” he said.
From Traditional Automotive to EV Manufacturing
“We are primarily into automation and technology business, wherein we provide solutions to all global clients to fulfil their assembling and manufacturing needs to produce their respective products,” says Himanshu. Jendamark caters primarily to the automotive sector. “In India, we are a bit different, because, we have got five business verticals. One of them is providing Powertrain Assembly Systems. The second business vertical is aerospace. Our product is ISO 9000 certified. And we are also certified by Boeing for their global defence programmes,” adds Himanshu.
The other verticals of Jendamark are Catalytic Converter Assembly Systems, and Electric Vehicle (EV) and Digital services. They serve many customers in this vertical including Mahindra Electric Vehicles. Currently, EV is a hot subject and they are developing unique solutions for their customers in that domain. Providing digital services, Jendamark is one of those few automation companies in India which have their own software development team. As per Himanshu, the main motive is to provide a solution to customers to help them convert into smart companies. He adds, “Our product Catalytic Converter helps in achieving the revised new emission norms. So, that's our contribution to clean and green India”.
Jendamark business in India is quite largely dependent on the automotive sector, and they started off as a powertrain automation company. Most of their customers come from that sector. Aerospace is also an upcoming sector for them in terms of business. “We want to work more with our clients who partner us because they understand what we do and have a requirement for system-driven solutions. We look forward to our association with Boeing after being certified by them recently to support their Global programs. EV is coming up in a big way so we expect our shares to go upwards of 40 per cent in the coming days in this sector,” says Himanshu.
Jendamark has been pioneers in the EV sector since they developed unique customized solutions. Their digital services are used by automotive as well as non-automotive clients, and the major part of their revenue comes from the automotive sector. The company has a healthy mix of global and Indian clients which includes, Mahindra Electric, Mahindra, Sharda Motors, Ashok Leyland, Cummins, Skoda, Dinex, Faurecia, and Volkswagen to name a few.
Industry4.O for Indian Manufacturing
Himanshu believes that Industry 4.0 is still in its nascent stage in India and the Indian market and economy are still not flexible enough to adopt it fully. “I have participated in several webinars and sessions on this, I think, we have to realize that the solutions which come under industry 4.0, if implemented in India fully, will cause unrest and unemployment in our country,” he says.
“Our economy is of the kind which needs to generate jobs. If we implement high-end automation, which will replace humans, I think, we are going to cause further stress on the economy and increase in the unemployment problem,” he adds. Making a fine balance in this dilemma, Jendamark has focussed on creating solutions that enhance operators’ efficiency and productivity, and minimise error and rejections rate.
Jendamark India belongs to Jendamark Group, which is headquartered at Port Elizabeth in South Africa. In India, Jendamark has its head office at Pune and a satellite office in Chennai. Globally, Jendamark also has offices in the USA and Germany. The parent group was established in 1989 in South Africa and in the year 2014, entered India by taking a majority stake in an Indian company. “In 2019, we became a 100 per cent subsidiary of Jendamark group, which we are very proud of,” says Mr Jhadav.
For more details visit https://www.jendamark.in/