India’s foremost makers of cranes and lifting equipment. Vipin Mittal shares insights of his products and what it takes to manufacture them.
In talk with Mr. Vipin Mittal Director of the Globe General Industries. The business was started by his father and now Mr. Vipin along with his father and brother are managing and growing the business. His father started the venture by producing Chain Pulley Block. As the business grew, they added more products like monorail trolleys, Cranes and many more. It’s an achievement for Mr. Vipin and his company that they are manufacturing so many products efficiently while some of their products have created a virtual monopoly in the market in the north of India.
Makers of some of the best products under the material handling equipment category, Globe General Industries’ products are known for their efficiency and ruggedness. Mr. Vipin talks about the need for material handling equipment in some form or the other in practically every industry given that either raw materials or finished products may have to be stacked up and retrieved from places beyond normal reach of humans hands.
An understanding of the level of confidence in their products can be gauged from the fact that Mr. Mittal’s company has tied up with Northern Railways to provide the latter with overhead cranes. Besides, practically all of his clients are in the automotive sector which itself vouches for the capability and capacity of their products. India turning into a demanding market for quality, the last couple of years have seen Mr. Vipin setting in place a new research and development team that consist of industry veterans who provide them continuous innovations and novel ways of improving products and services. This development has helped Mr. Vipin to launch several new products and improve the existing ones. These products besides being used in local industries in India are now being targeted for the international market.
At IMTEX, Mr. Vipin showcased presentation and videos of their products and its correct uses. Talking about the significance of his products in the industry, Mr. Vipin says “To retain the customers, innovation is the major factor”, a company should always be innovative. There is a good scope of these types of industries in Indian market despite competition being very high.
IMTEX, a brand promotional platform of international repute, Mr. Vipin looks forward to meeting and connecting with user-industrialists and others here with a hope of expanding their network. Exhibition like these help them cater to the needs of customers. Speaking of competition in the market, he explains that quality and design are important considerations while catering to customers. With an excellent design and R & D team, he has successfully mastered designing and manufacturing of products. With a good customer-care team and maintenance team, Mr. Vipin has created one of the best post-sale and services entity known to cater to all needs of their customers. “Design and Services remain the two most important factors for the growth of the industry”, says Mr. Vipin. If one is providing good services with a good design, an industry can really make its mark.
Products manufactured by Globe General Industries are of international standards. That being so they are ready to tap into international markets. Everyone needs to sustain volume production with low cost to compete with the foreign manufacturers pointed Mr. Vipin. To lead in the global market, we need to meet these needs. This was the story of Mr. Vipin and his company and how they have achieved great success as material handling manufacturers.
