In a recent video blog of All India Solar, Hari Shanker, Managing Editor of Machine Maker spoke about the importance of Content Development in the Solar industry. Raising relevant topics which were never looked up earlier, All India Solar is educating people about the commercial aspects of optimizing solar energy, making the end-users well aware of the scope of solar business in India.
Installing solar panels is well and good for Industries to go cleaner and greener. Even, installing the solar rooftops locally for residential purposes will reduce the dependence on coal and stop the carbon emissions significantly. But, to bring a change in the way manufacturing innovations in renewable and alternative energy, promote the usage of solar in a larger canvas requires bringing the right data and information to all the stakeholders.
Acknowledging the need of delivering the right information to solar manufacturers and end-users in the solar energy segment, All India Solar is bringing industry insights to analyze how technology transfer in the solar energy segment can help India to become a Renewable Energy hub. In a recent video blog hosted by All India Solar, Ankit Sharma, founder speaks with Hari Shanker, Managing Editor of Machine Maker on the importance of bringing content, which can enhance the Solar Business in India.
Ankit Sharma believes content marketing is one of the key factors to scale the opportunities in the solar business in India. “I believe the building the commercial content is very important for the development of entire solar industry in India,” remarks Ankit on the importance of content marketing in the Solar Industry in India.
Content: from Solar Communication to Solar Sales
With Prime Minister Narendra Modi’s vision of ‘One sun, one world, one grid,’ solar industries in India are witnessing a faster pace in terms of growth parameters. For the last some decades, India’s solar potential has turned from kilowatt to Megawatt.
Solar Energy Industry, the inherently clean and unlimited is witnessing huge investment with rapidly going demand for electricity and increasing concern for reducing the dependency on fossil fuels. This data also attributes to the abundance of solar energy most of the year, in a tropical country like India. But, focusing on the market-driven strategy in the solar industry requires the right pitching. However, the barriers such as lack of information dissemination and consumer awareness about solar energy hinder the solar development process.
“Everyone in the solar industry is concerned about the installation of solar rooftops, their maintenance and cost calculation. But, understanding the client’s needs, pre-commercial deployment, demonstrating projects and selling the solar products needs communication. And, this is what commercial content in the solar industry stands for,’ says Ankit on the importance of content in solar communication.
From the importance of solar microgrids to the concept of digital solar biscuits and market insights of the solar products, All India Solar features informative data by delivering the right content to both solar manufacturers and end-users in the solar industry
Solar Forecasting in India
Renewable energy alternatives like Solar energy has been always a potential site for manufacturers to bring cutting-edge energy solutions. But, by surveying and analyzing the interest of the solar manufacturers, one can find the current rate of consumption. Ankit, in his recent publications, has mentioned the need not only to understand the solar energy consumption going on but the increase in consumption of solar energy which can take place in nearby future.
“Communicating with people in the solar industry helped me to figure out not only the current rate of consumption of solar energy but also the change in the rate of consumption in next 5 to 7 years, which the new solar developers are unable to find,” converses Ankit mentioning that content can help to analyze the data in scaling the solar business. All India Solar has also a publication on the importance of solar micro-grids which can solve the energy crisis in India. Highlighting the fact that the solar business is not just installing solar solutions, the e-book has featured the story of the companies which have deployed solar microgrids.
“Collaborating with the people in solar industries and bringing them into one place can help to diversify media bringing the potential content into regional segments,” commented Hari Shankar, Managing Director, Machine Maker during the podcast. Believing the content can be the right spokesperson for the solar business in India, All India Solar aims to further scale its efforts to help both solar industrialists and end-users with the potential content about solar technology.
