WIKA India is excited to introduce its inaugural campaign for the power sector, titled “RE-DEFINING ENERGY,” which will be launched this month and continue through the first quarter of 2025. This pioneering initiative aims to enhance WIKA’s presence in the rapidly expanding power industry, which has seen remarkable growth in recent years.
With the theme “RE-DEFINING ENERGY: From Power Generation to Distribution with Precision,” the campaign will highlight WIKA’s cutting-edge solutions that support green energy initiatives and sustainable practices across power generation, transmission, and distribution. The focus will include advancements in energy monitoring, SF6 gas leakage detection, and accurate energy production technologies.
To effectively engage key decision-makers and broaden its customer reach, WIKA is implementing an account-based marketing strategy across a variety of digital platforms. These include a dedicated landing page, LinkedIn updates, email campaigns, and search engine marketing efforts. Additionally, expert videos, customer testimonials, and webinars on industry trends will be featured, alongside participation in key events such as Elecrama 2025.
Gaurav Bawa, Senior Vice President of WIKA India, remarked, “This campaign is not just about marketing; it reflects our dedication to transforming the energy sector with precise solutions that promote sustainability and efficiency. During this initiative, we will highlight our advanced offerings for power generation, including wind, solar, and nuclear energy, IIoT solutions, and SF6 gas monitoring for a safe and reliable energy supply.”
Prashant Sinha, Head of Marketing at WIKA India, shared, “This marks an important milestone in WIKA India’s marketing strategy as we emphasize our commitment to delivering innovative and sustainable solutions to the power industry. Through digital platforms, expert content, and event engagements like Elecrama 2025, we aim to connect with stakeholders and showcase how precision is key to building a sustainable energy future.”
WIKA India encourages its stakeholders, partners, and employees to support the campaign by following the hashtag #WhenPrecisionMatters on LinkedIn and sharing updates across their networks. WIKA India is a fully owned subsidiary of WIKA Alexander Wiegand SE & Co. KG, Germany, a global leader in pressure and temperature measurement technology.
WIKA India operates according to international quality and environmental standards (ISO 9001, ISO 14001) and boasts NABL-accredited calibration laboratories equipped with top-tier primary standard equipment. The company operates state-of-the-art manufacturing facilities in Pune, Chennai, Ghaziabad, and Faridabad, leveraging WIKA Germany’s global expertise.
