Wardwizard Innovations & Mobility Limited, a prominent electric vehicle manufacturer in India under the brands ‘Joy e-bike’ and ‘Joy e-rik,’ has announced a strategic alliance with SpeedForce, a leading service network in the country for two-wheelers. This collaboration aims to enhance the after-sales support for Joy e-bike customers and expand its reach through SpeedForce’s nationwide network of over 1,000 service touchpoints. With SpeedForce’s presence in more than 350 locations, the partnership is expected to help Joy e-bike service more than 50,000 additional customers each month.
As part of the agreement, SpeedForce will exclusively retail Joy e-bike models at its outlets, offering customers the convenience of both purchasing and servicing their electric bikes in one place. This will also expand Joy e-bike’s presence in areas where dedicated showrooms are not available, allowing the brand to reach a wider customer base across India.
SpeedForce, traditionally known for servicing internal combustion engine vehicles, is now focusing on the electric vehicle segment to promote green mobility. The collaboration supports Joy e-bike’s mission of sustainable transportation and will ensure that customers in underserved regions, like Northeast India, have access to convenient and reliable service.
The partnership will also see SpeedForce outlets stocked with Joy e-bike spare parts, lubricants, and technical support, offering customers a comprehensive solution for maintenance and servicing. This joint effort strengthens the after-sales experience, improves service access, and contributes to the growth of India’s eco-friendly mobility sector.
Yatin Gupte, Chairman and Managing Director of Wardwizard Innovations, shared, “This collaboration with SpeedForce allows us to tap into an extensive service network and provide a seamless experience to our customers. The partnership will not only increase product visibility but also support our commitment to eco-friendly mobility.”
Kapil Bhindi, Director of SpeedForce, added, “We are thrilled to work with Wardwizard to expand EV service access across India. With our extensive network and skilled technicians, we are well-positioned to support Joy e-bike’s customers and contribute to a greener, more sustainable future.”
This strategic partnership marks a significant milestone in India’s transition to greener mobility solutions, with Wardwizard and SpeedForce working together to deliver exceptional service and a cleaner, more sustainable future for India’s transportation sector.
Wardwizard Innovations & Mobility Limited is a leader in India’s electric vehicle market under the brands ‘Joy e-bike’ and ‘Joy e-rik.’ As the first listed entity in electric vehicle manufacturing on BSE, the company is focused on contributing to environmental sustainability by offering zero-emission, eco-friendly transportation options. With a portfolio of over 10 electric vehicle models, Wardwizard operates in over 400 cities across India, aiming for wider national coverage.
SpeedForce, established in 2011, is a leading player in India’s two-wheeler service industry. With more than 400 franchises across 29 states and 200 cities, SpeedForce offers a wide array of services, including bike maintenance, spare parts, EV servicing, and roadside assistance. The company emphasizes eco-friendly practices and innovation to provide top-tier services, aiming to transform the two-wheeler service experience in India while reducing carbon emissions.
