As part of the Hon’ble Prime Minister’s Surya Ghar initiative encouraging solar adoption at the grassroots, Waaree Energies Limited, a frontrunner in India’s clean energy sector, today launched a comprehensive campaign spanning Print, Digital, and Radio platforms. This effort aims to accelerate the use of residential solar power across the country.
The campaign highlights Waaree Radiance — a ready-to-use, all-inclusive solar kit designed to make home solar installations straightforward and hassle-free. The kit combines solar panels, inverter, ACDB/DCDB, lightning arrester, earthing kit, cables, and other essentials into one package. By offering an end-to-end solution, it eliminates the need to coordinate multiple suppliers, simplifying everything from installation and design to after-sales support and subsidy processing.
A cleverly crafted and energetic advertisement underlines the message “Solar installation, simplified,” humorously portraying the common confusion and finger-pointing when customers manage their own solar setups. The ad introduces Waaree Radiance as the answer — a single-source system featuring advanced TOPCon panels and premium components. It concludes with a memorable line: “Kyun lena hai yeh sar dard, jab ek hi system mein mile saare jawaab?”
The campaign seeks to encourage homeowners, especially in non-urban and rural areas, to confidently shift to clean energy without the usual technical challenges or coordination issues involved with solar installations.
Nilesh Malani, Chief Marketing Officer of Waaree Energies Limited, commented:
“With Waaree Radiance, we are driving a nationwide movement in line with the Surya Ghar mission to bring solar energy to every household in India. Our focus is to inform and motivate homeowners ready to take control of their energy consumption. By making solar adoption easy and accessible, Waaree Radiance is lighting up homes and opening new opportunities.”
Starting July 21, 2025, the campaign will run in major cities across Gujarat, Maharashtra, Rajasthan, Uttar Pradesh, Kerala, Tamil Nadu, Madhya Pradesh, Andhra Pradesh, and Telangana, aiming to increase solar awareness and usage.
Besides its user-friendly design, Waaree Radiance offers online warranty registration, access to Waaree’s trusted nationwide service network, and availability through more than 400 Waaree franchises across India, ensuring prompt local assistance.
Founded in 1990, Waaree Energies Limited is a leading player in India’s renewable energy industry, driving progress in the global energy transition. Based in Mumbai, the company operates advanced manufacturing units with an installed capacity of approximately 15 GW for solar PV modules and 5.4 GW for solar cells.
Present across India and over 25 countries worldwide, Waaree delivers a wide range of solar solutions, including module production, EPC services, project development, and rooftop solar systems. Committed to sustainability, Waaree continues to provide innovative and affordable clean energy technologies for a greener future.
