VTM Limited, a leading Indian home-textile manufacturer with a strong export footprint in the United States, today announced a comprehensive set of actions to ensure supply continuity, reduce tariff-related disruptions, and safeguard its medium- to long-term growth trajectory. The company has prioritized customer continuity as a core measure, ensuring timely fulfilment of all confirmed U.S. orders. In addition to meeting delivery commitments, it has worked closely with key accounts to provide collaborative pricing solutions and product adjustments. This approach has strengthened customer trust and reinforced long-term relationships in a competitive market.
To reduce dependency on a single geography, the company has actively pursued market diversification. Sales expansion in the UK has gained momentum under the new India-UK trade agreement, while presence in the EU, GCC, ANZ, Japan, and the Indian domestic market has been strengthened. This broader market base positions the company to mitigate regional risks and capture new growth opportunities.
A strong focus has also been placed on portfolio premiumization. The company is accelerating its shift toward premium and performance-oriented bed and bath programs, aimed at enhancing brand value and customer experience. Additionally, select direct-to-consumer initiatives are being piloted to build closer engagement with end users and diversify sales channels.
Financial discipline remains a key pillar of the strategy, with rigorous cost-control and productivity measures being implemented. These efforts are designed to counter input cost and logistics inflation, safeguarding profitability even in a challenging operating environment. The company continues to seek operational efficiencies across its value chain to maintain healthy margins.
Together, these measures reflect a balanced approach to resilience and growth. By focusing on customer satisfaction, diversifying its market footprint, upgrading its product mix, and maintaining financial prudence, the company is well-positioned to navigate short-term challenges while preparing for sustainable long-term expansion.
Hari Thiagarajan, Chairman & Managing Director of VTM Limited, said “While the U.S. contributes significantly to our revenue, we have a clear roadmap to address tariff-related challenges. In the near term, our focus remains on supporting customers in the U.S. and sustaining business continuity. At the same time, we are diversifying into new geographies, expanding our premium portfolio, and leveraging higher U.S.-origin cotton to benefit from tariff exemptions. Over the years, we have successfully navigated similar cycles, and with our strong capital structure and broader strategy, we are confident of sustaining growth.”
VTM also anticipates policy support for textile exporters from the Government of India, which may include export incentives, interest subvention, and raw material cost relief. In addition, the company remains optimistic about the conclusion of an India-U.S. trade agreement later this year, which would help restore balance and secure future exports. VTM Limited is a leading Indian textile manufacturer specializing in greige fabric and high-quality home-textile products, supplying to global brands and retailers across major international markets.
