The COVID19 pandemic has disrupted the ways businesses have functioned to date, with drastic changes in consumer behavior as well. Marketing is the soul of any business right from the stage of planning to execution, which has also been severely impacted owing to the pandemic. Keeping in view the upheaval caused in the business world, Confederation of Indian Industy has announced a 2-Day Virtual Masterclass on Sales & Marketing Latest Techniques: From Corporate, Marketing Agency & Academic Perspective. The webinar is a 2-day program, held on 23rd and 24th Feb 2021 from 11:30 to 2 PM over Cisco WebEx Platform.
The program aims to help businesses keep up with the tough time by offering the best strategies for sales and marketing. The webinar will cover topics like fundamentals of marketing strategy formulation, essentials for new product development, b2b relationship marketing, SWOT & PESTLE analysis, channelizing domestic and International Sales, understanding of new trends in customer behavior, reviewing the marketing mix, and discussing how to select the most appropriate online and offline channels for your business and in the current environment, a template marketing plan – buyer persona template, marketing action plan template, a list of relevant resources to prepare and maintain your marketing plan and many more.
The speakers attending the webinar will be Pankaj Rana, Business Head, Mobility Division, Panasonic India, Dr. Rajesh Verma, Professor & Dean, Mittal School of Business, Lovely Professional University, India, and Gaurav Bhagat, Head, Gaurav Bhagat Academy (GBA). Pankaj is associated with Panasonic for more than 11 years and has handled various roles of being a Product Head- LED and Plasma TV’s and Exclusive Retail Channel Head to Divisional Head to now being the Business Chief of E-commerce, Sanyo, and Ed-Tech Platforms. He specializes in P&L Management, Vision Strategy, Inspirational Leadership, Corporate Turnaround & development, Revenue Generation, New markets, New products & services development, Media Planning & Consumer Promotion. From his 16 years’ experience, he will be sharing the best Sales and Marketing Strategy to boost your companies Sales.
As a researcher, Rajesh Verma has published around 50 research papers in different journals, 02 textbooks, 04 edited books, and 03 reference books. He has received Research Appreciation Award 2015-2016 from Ms. Smriti Zubin Irani, the then Hon’ble Minister of Human Resource Development, Government of India. In an academic career spanning over 20 years, his research & teaching interests entail areas like Business Models, Political Marketing, Market Orientation & Strategic Management.
GBA is one of Asia's largest sales training and business mentorship academy, founded by the business prodigy Gaurav Bhagat. GBA is the Sole licensee and certified trainer of ‘Grant Cardone’, not only in India but also in Asia. ‘Grant Cardone’ is an international speaker and global trainer who has built his company from scratch to today having a net worth of nearly 1 billion US$. Together, they’d bring the content that would forever change the lives of the businessmen and their organizations.
The webinar is ideal for Managing Directors, CEO, Marketing Managers, Sales Managers, Business Development Managers, Assistant Managers, General Managers, Marketing Executives, Salespersons, Entrepreneurs, Middle & Senior Level Managers, Purchase, Supervisors, Team Leaders, Directors, Marketers, and Executives. It is also suitable for non-marketers, who would like to gain a better understanding of the work of their marketing colleagues.
The registration fees for CII member and non-member is Rs 1500 and Rs 1750 respectively. To register for the program, click the link: http://www.cii.in/OnlineRegistration.aspx?Event_ID=E000053627