Veedol, a lubricant brand from Tide Water Oil Co. (India) Ltd., has signed cricket legend Sourav Ganguly as its brand ambassador. This move aims to boost Veedol’s presence and strengthen its position in the Indian market.
Expanding Reach
Veedol offers a wide range of lubricants for both retail and business segments. The company serves various automotive segments, including two-wheelers, passenger cars, agricultural vehicles, and commercial vehicles. Their popular products include “Take-Off” for two-wheelers and “Prima” for agriculture. Veedol is now expanding its focus to urban markets.
Enhancing Brand Image
Veedol is updating its product portfolio and packaging to give a modern look and improve product quality. The company is also revamping its supply chain and digitizing processes to improve efficiency.
Strategic Partnerships
Veedol’s partnership with Sourav Ganguly and its association with the Kolkata Knight Riders cricket team are part of its efforts to build a strong brand. These initiatives aim to increase brand recognition and support Veedol’s growth plans.
