Vedanta Aluminium, the leading aluminium producer in India, has introduced Vedanta Metal Bazaar, a revolutionary e-commerce platform for primary aluminium. With a promise to revolutionize the buying and selling of aluminium in India, the platform offers an extensive selection of over 750 product variants from Vedanta Aluminium’s range.
Vedanta Aluminium, a division of Vedanta Limited, has emerged as India’s foremost aluminium producer, accounting for over half of the country’s total aluminium output, which amounted to 2.29 million tonnes in the fiscal year 2023. The company specializes in high-value aluminium products that are essential for various core industries. Vedanta Aluminium secured the top rank in the S&P Global Corporate Sustainability Assessment 2023 for the aluminium sector worldwide.
Vedanta Metal Bazaar introduces AI-driven pricing to ensure competitive pricing amidst volatile commodity markets. Vedanta Metal Bazaar can be accessed directly via the following portal link: https://browse.vedantametalbazaar.moglix.com/catalog/aluminium. It is also available as a mobile app, ‘Vedanta Metal Bazaar’, which is downloadable through the Google Play Store and Apple App Store. Products on offer include ingots, billets, primary foundry alloy (PFA), wire rods, rolled products, flip coils, hot metal and Restora (India’s first low-carbon aluminium).
The platform offers a range of aluminium products including ingots, billets, and more, tailored to various industries. Aluminium, a crucial material for aerospace, automotive, and construction sectors, is now more accessible through Vedanta’s innovative pricing and custom solutions. Aluminium is gaining prominence in key industries like renewable energy, electric vehicles, eco-friendly infrastructure, and advanced manufacturing, earning the moniker of the ‘metal of the future.’
However, the process of sourcing aluminium has historically been complex and resource intensive. Buyers are required to closely monitor price fluctuations, negotiate on various fronts—often intricate and time-consuming—manage logistics, and ensure financial reconciliation, all without clear visibility into order delivery. Any unforeseen disruptions could lead to substantial production and financial setbacks for buyers, tying up significant resources.
Vedanta Aluminium has introduced the Vedanta Metal Bazaar, an innovative e-commerce platform designed to enhance the ease of doing business for customers. This platform is set to transform the way aluminium is purchased by simplifying the procurement process. With Vedanta Metal Bazaar, buyers can now concentrate on growing their businesses instead of dealing with the complexities of transactional follow-ups and tracking commodity prices and order fulfilment.
Aluminium, the world’s second most consumed metal after steel, is at the forefront of this initiative. The platform offers buyers just-in-time delivery, real-time AI-based price discovery, and complete visibility of their purchases, from order placement to delivery. This enables more robust production planning and allows businesses to allocate their capital to more strategic investments. Furthermore, customers can now make informed purchase decisions with access to their order history, dynamic market scenarios, and competitive rates, all at their fingertips.
Vedanta Metal Bazaar, a groundbreaking platform, has been meticulously crafted to meet customer expectations, ensuring a revolutionary experience. Featuring several world-first elements, the platform offers product availability, online price discovery, long-term contracts, on-the-spot orders, live shipment tracking, financial reconciliation, and all essential documentation (including test certificates, bank guarantees, and letters of credit).
Additionally, customers have access to a range of channel finance and logistics providers to support their procurement journey. Backed by Vedanta Aluminium’s team of in-house experts, the platform provides guidance to new users and addresses specific customization needs. After a successful year-long beta test with select clients, Vedanta Metal Bazaar is now widely available for all domestic buyers.
John Slaven, CEO of Vedanta Aluminium, emphasized the critical role aluminium plays in India’s rapid economic growth. He highlighted Vedanta Aluminium’s commitment to innovation and customer-centric solutions that not only drive business success but also contribute to the nation’s overall development. He praised Vedanta Metal Bazaar as a testament to India’s engineering and digital prowess, offering a world-class experience and democratizing access to high-quality aluminium across all segments of society.
Vedanta Metal Bazaar unveils a cutting-edge platform revolutionizing the non-ferrous industry with unparalleled features. Offering seamless access via mobile devices, it boasts a user-friendly interface, a first in its sector. The platform introduces an innovative ‘Agreement Tool,’ simplifying intricate negotiations, while also pioneering AI-powered Spot Orders and Live Shipment Tracking, a first in the metal industry.
Vedanta Metal Bazaar imposes no limit on the quantity of material purchase. Moreover, it introduces a unique QR-based product authenticity verification system, enhancing trust and transparency in transactions. It also provides access to a reliable panel of channel finance and logistics providers, ensuring a smooth and hassle-free process for customers of all sizes, from large enterprises to MSMEs. Customers also benefit from quick access to Restora, India’s first-ever low carbon ‘green’ aluminium range, promoting sustainability in the industry.
Furthermore, the platform serves as a single window for interacting with Vedanta’s quality, technical support, product application, engineering, and innovation teams through a dedicated module. Customers can also enhance their technical skills through the company’s Centre of Excellence, which offers access to a wide community of research institutes, industry associations, and global experts.
Manoj Kumar Jain, Senior General Manager at KEI Industries, highlighted the comprehensive features of the platfor,, such as access to test certificates, real-time credit balance, order history, and live dispatch location tracking, which he found incredibly beneficial. Jain also commended the platform’s online negotiation and MoU system for fostering trust. He expressed excitement about upcoming features like live hedging and WhatsApp integration, which, in his view, underscore Vedanta Metal Bazaar’s commitment to innovation.
Abhishek Aggarwal, the proprietor of Sant Aluminium, a business based in Alwar, praises Vedanta Metal Bazaar for providing a seamless aluminium purchasing experience. He commends the platform’s user-friendly interface and unrestricted purchase quantities, noting that the feedback system aids in efficient planning. He also appreciates the mobile app’s convenience for tracking orders on the move. He enthusiastically recommends Vedanta Metal Bazaar as a dependable and straightforward solution for metal procurement.
