Vedanta Aluminium Metal Limited (BSE: 544780 | NSE: VAML) has expanded its digital e-commerce platform, Vedanta Metal Bazaar (VMB), to international markets, enabling overseas customers to purchase aluminium products online through a single digital platform. The global rollout will make Vedanta Metal Bazaar available to customers across Asia, Europe, Africa and the Americas. The platform will provide international buyers with access to more than 1,000 aluminium product variants, digital price booking, live London Metal Exchange (LME)-linked hedging and other services designed to simplify global aluminium procurement.
The expansion follows strong growth in India, where VMB processed transactions worth nearly $4.1 billion, or more than ₹38,000 crore, and fulfilled over 23,000 orders during FY26. More than 550 Indian MSMEs currently use the platform, alongside large manufacturers and original equipment manufacturers.
Rajesh Kumar, CEO, Vedanta Aluminium, said the international expansion marks an important step in the company’s efforts to use digital technology to simplify aluminium procurement. He said the platform will strengthen Vedanta Aluminium’s engagement with international customers and support India’s growing role in global manufacturing and trade.
VMB Exports has been designed as a 24×7 digital gateway for international B2B customers. The platform offers online registration, digital contract and memorandum of understanding management, simplified price booking, LME-linked hedging and real-time visibility of invoices and ledger balances.
The platform is also designed to streamline export documentation and customer support. Planned enhancements include live shipment tracking from dispatch to port delivery, digital access to export documents such as bills of lading and packing lists, and AI-based virtual assistance for customer queries.Quality and compliance documentation will also be integrated into the digital buying process. Customers will be able to access test certificates, bank guarantees, letters of credit and other relevant documents through the platform.
Vedanta said the global launch will help overseas enterprises and SMEs access aluminium products with greater transparency and reduced procurement complexity. The company also plans to make its sustainable aluminium offerings available through the platform, supporting customers seeking lower-carbon materials for their supply chains. The global launch was marked by a customer webinar attended by more than 600 participants from international markets.
Vedanta Metal Bazaar is positioned as a digital marketplace for non-ferrous metals, offering more than 1,400 SKUs across aluminium, zinc, lead and copper. The platform provides direct access to products from Vedanta’s manufacturing facilities, along with pricing, financing, logistics, shipment tracking and technical support. Since its launch, the aluminium business on Vedanta Metal Bazaar has recorded cumulative sales exceeding ₹85,000 crore, with MSMEs accounting for nearly half of its active customer base.
Vedanta Aluminium is one of the world’s major aluminium producers and operates integrated manufacturing assets, including an alumina refinery, an aluminium smelter complex in Odisha and BALCO. The company supplies aluminium products to customers in more than 60 countries and serves industries supporting manufacturing, infrastructure, energy and emerging technologies.
