The rooftop solar industry in India is experiencing rapid growth, with projections indicating the market will reach $6.17 billion by 2030, expanding at a compound annual growth rate (CAGR) of 15.19%. Uttar Pradesh is positioning itself as a significant player in India’s renewable energy sector, actively exploring various avenues to meet its energy demands. The state’s renewable energy share (excluding large hydro) currently stands at 17%, exceeding its Renewable Purchase Obligation (RPO) target of 15% for 2023-24.
However, the swift growth in this sector has led to the emergence of many new providers, raising concerns among consumers about the durability and reliability of installations, especially when several companies lack physical stores for product verification and post-sale support.
To address these issues, Value Plus Retail, drawing on its 30 years of experience in the electronics industry, has launched AISEN Solar. This new initiative allows customers to visit any of the 150+ Value Plus stores across North India, including over 100 locations in Uttar Pradesh, with major cities like Lucknow, Kanpur, and Varanasi having easy access to these products.
In contrast to many online-only solar solution providers, AISEN Solar offers a tangible advantage by ensuring customers can inspect and purchase products in person at retail stores. This provides transparency, reliability, and the confidence that comes with strong after-sales support.
“AISEN Solar, backed by Value Plus, aims to become the top rooftop solar brand in Uttar Pradesh within the next 2-3 years. Our wide retail network and established market trust position us uniquely to deliver reliable, high-quality solar solutions,” said Karan Agarwal, Director of Value Plus.
Value Plus Retail’s expansive retail network is set to drive the adoption of green energy solutions across Uttar Pradesh. AISEN Solar’s launch not only offers consumers dependable and affordable solar options but also supports the national push to increase rooftop solar capacity. The Pradhan Mantri Surya Ghar Muft Bijli Yojana, which targets adding 30 GW of solar capacity via residential rooftop installations, is central to India’s renewable energy objectives. As Uttar Pradesh emerges as a key player in India’s solar shift, AISEN Solar is poised to lead the way by providing accessible, cost-effective, and reliable energy solutions for both households and businesses.
Founded in 2007, Value Plus Retail has become North India’s leading electronics retailer, offering a broad range of consumer electronics such as mobile phones, laptops, and home appliances from top brands. With a commitment to quality, customer satisfaction, and innovation, the company has adapted to market changes and is now expanding into the renewable energy sector with the introduction of AISEN Solar.
