UPL Sustainable Agri Solutions, India’s leading provider of crop protection products, has launched Brucia®, a new post-emergent herbicide developed specifically for maize farming. This latest solution brings a highly targeted approach to managing broadleaf and grassy weeds, addressing a growing challenge for maize growers across the country.
Brucia® is based on advanced chemistry and includes a novel active ingredient introduced through UPL’s collaboration with Ishihara Sangyo Kaisha, Ltd. (ISK) of Japan, a company known for its development of innovative agrochemicals used globally. The product was officially introduced at a launch event attended by key distribution partners in Tamil Nadu.
Brucia® will be made available through dealers and distributors in major maize- growing districts across India. It is designed for use at a low dose of 50 ml per acre and is most effective when applied at the 2- to 4-leaf stage of weed growth. The herbicide delivers rapid action, reducing the need for manual weed removal and offering strong early-stage protection, helping farmers improve both crop health and yield potential.
Raghavendra Udupa, Head of Marketing – India, stated “Brucia has been developed to help maize farmers tackle increasing weed resistance and changing weather conditions. It offers a dependable, user-friendly, and economical method to protect crops at a critical stage of development.”
Jagadeesh Yerneni, Business Head – South and East, added “Our initial focus is on Tamil Nadu and Karnataka, but we plan to expand access to this product across the southern maize belt. UPL remains committed to supporting smallholder farmers by delivering practical, science-based solutions that help improve farm productivity and reduce crop losses.”
UPL SAS is India’s largest integrated agri-tech platform offering comprehensive services in crop protection, nutrition, seed treatment, soil health, and digital agriculture. A core part of the UPL Group, UPL SAS works to promote sustainable farming practices and strengthen the long-term economic stability of Indian farmers. Its solutions are aimed at making food production more efficient, environmentally responsible, and resilient to changing climate conditions.
