TVS Motor Company (TVSM), a global leader in two- and three-wheelers, has collaborated with Gujarat Tourism to enhance the ongoing Rann Utsav experience by integrating motorcycling with adventure and culture. As part of this partnership, TVSM unveiled two exclusive ‘Rann Utsav’ edition custom motorcycles based on the TVS Ronin, blending Gujarat’s rich artistic traditions with modern craftsmanship.
Recognized as a key driver of tourism-led economic growth, Rann Utsav plays a vital role in realizing the vision of Viksit Gujarat for Viksit Bharat, aligning with the Prime Minister’s Viksit Bharat @2047 initiative. The festival has evolved into a platform that not only celebrates India’s artistic heritage but also promotes sustainable development through cultural tourism.
Commenting on the collaboration, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “At TVS Motor Company, we have always embraced the synergy of lifestyle, adventure, and culture with motorcycling. Rann Utsav provided the perfect backdrop to showcase this unique blend. The ‘Rann Utsav’ edition of TVS Ronin motorcycles pays tribute to Gujarat’s vibrant traditions, incorporating regional artistry into their design. This initiative reflects our commitment to celebrating the spirit of riding while promoting India’s tourism sector.”
Adding to this, Rajender Kumar, Secretary, Tourism, Devasthanam Management, Civil Aviation & Pilgrimage Departments, Sachivalaya, Gandhinagar, remarked, “Rann Utsav has grown into one of India’s most iconic cultural festivals, attracting millions of visitors and showcasing Gujarat’s heritage and the breathtaking White Rann on a global stage. This partnership with TVS Motor Company exemplifies how tradition and modern innovation can merge to create something extraordinary, further solidifying Gujarat’s status as a premier tourism destination.” Through this collaboration, TVS Motor Company and Gujarat Tourism aim to offer an immersive experience that brings together motorcycling enthusiasts, cultural aficionados, and adventure seekers, making Rann Utsav a celebration like never before.
TVS Motor Company (BSE: 532343, NSE: TVSMOTOR) is a globally recognized manufacturer of two and three-wheelers, committed to advancing sustainable mobility. With four cutting-edge manufacturing facilities in India and Indonesia, the company leverages a century-long legacy of trust, innovation, and customer-centric values to produce world-class vehicles. TVS Motor is the only two-wheeler company to have received the prestigious Deming Prize, a testament to its commitment to quality and continuous improvement. Its products consistently excel in J.D. Power’s Initial Quality Study (IQS) and Automotive Performance, Execution, and Layout (APEAL) surveys, further reinforcing its industry leadership.
Customer satisfaction remains a top priority, with TVS Motor ranked as the No. 1 company in J.D. Power’s Customer Service Satisfaction Survey for four consecutive years. The company’s portfolio extends beyond two-wheelers, with its UK-based subsidiary, Norton Motorcycles, standing as one of the most iconic brands in the world. Additionally, its subsidiaries in the personal e-mobility segment—Swiss E-Mobility Group (SEMG) and EGO Movement—hold a strong presence in Switzerland’s e-bike market. Operating in over 80 countries, TVS Motor is dedicated to delivering an exceptional customer experience and driving the future of sustainable transportation.
