TVS Motor Co., which is seeing strong export performance this fiscal year, is focusing on growth in the Egyptian market for both two- and three-wheelers. On January 25, Ezz LCV, the official distributor for TVS in Egypt, opened a new assembly line in Giza, investing approximately US$ 6.5 million (Rs 54 crore) to enhance its local manufacturing capabilities.
This new facility, with an annual production capacity of 100,000 units, will help Ezz LCV meet the growing demand for two-wheelers in Egypt. The plant will produce popular TVS models, including the Apache RTR Series, HLX Series motorcycles, and the XL 100 moped.
Local production will enable faster delivery times, better support for the dealer network, and the ability to cater to the specific preferences of Egyptian customers. TVS Motor’s product range in Egypt includes the Apache RTR 200 4V, Apache RTR 160 4V, and Star HLX 150 models.
Amr Ezz El Alarab, CEO of Ezz LCV, said, “Our partnership with TVS has been instrumental in offering premium, reliable two-wheelers in Egypt. This new facility reinforces our commitment to meeting the needs of local riders with seven flagship models.”
Rahul Nayak, Vice-President of International Business at TVS Motor Company, added, “We congratulate Ezz LCV on the opening of this assembly line, marking a significant milestone for our expansion in Egypt. This facility will not only strengthen our position in the market but also create job opportunities, benefiting the local economy.”
The new assembly line combines TVS Motor’s engineering expertise with local manufacturing to enhance Ezz LCV’s market position, catering to the increasing demand for innovative, affordable two-wheelers in Egypt.
TVS Motor Co. has recorded a 19% increase in exports, shipping 777,622 units in the first nine months of FY2025. This includes 700,923 motorcycles (up 25%), 71,425 scooters (down 22%), and a 218% increase in moped exports to 5,274 units. Exports of electric scooters, including the iQube and CE 02 produced for BMW Motorrad, contributed to the scooter numbers.
In the motorcycle segment, the 100-110cc category (including the Radeon, Sport, and Star City) saw exports rise by 58% YoY, with 199,943 units shipped. The 125cc segment, which includes the Raider and Star City models, increased by 15% YoY, totaling 405,577 units. Apache series exports grew by 21% YoY to 79,563 units, and the Ronin model saw a remarkable 76% increase in exports.
Despite the lower volume, mopeds experienced significant growth, with exports rising by 218% YoY.
TVS now holds a 17.63% share of the domestic two-wheeler market, with 15 million units sold in India over the past nine months, and 25% of the total export market, which is 3 million units. After the first nine months of FY2025, TVS has already achieved 8% of the total exports from FY2024, and is on track for another strong export performance. TVS’ best export year was FY2022 when it shipped over a million units globally.
TVS Motor Company (BSE: 532343, NSE: TVSMOTOR) is a globally recognized manufacturer of two- and three-wheelers, leading the charge in sustainable mobility with advanced manufacturing facilities in India and Indonesia. With a rich legacy spanning 100 years, built on trust, value, and a passion for customer satisfaction, TVS Motor is dedicated to producing high-quality, internationally acclaimed products through innovative and eco-friendly processes. The company is the only two-wheeler manufacturer to have received the prestigious Deming Prize and consistently ranks top in J.D. Power’s IQS and APEAL surveys. For four consecutive years, TVS Motor has been recognized as the leader in customer service satisfaction by J.D. Power.
TVS Motor also owns Norton Motorcycles, a renowned UK-based brand with a rich emotional appeal, and holds leading positions in the e-bike market in Switzerland through its subsidiaries, Swiss E-Mobility Group (SEMG) and EGO Movement. The company’s commitment to excellence and customer experience extends to 80 countries around the world, where it continues to set the standard in the two-wheeler and e-mobility sectors. With its innovative approach and strong focus on sustainability, TVS Motor Company aims to deliver superior products and customer experiences across global markets, ensuring it remains a trusted and preferred brand in the industry.
