TVS Motor Company (TVSM), a global leader in two- and three-wheeler manufacturing, is celebrating two major milestones for its premium motorcycle brand, TVS Apache: its 20th anniversary and the trust of over 6 million customers worldwide. Designed with advanced racing technology and inspired by TVS Racing’s championship pedigree, TVS Apache has become one of the fastest-growing sports motorcycle brands across more than 60 countries. For two decades, it has fueled the passion of motorcycling enthusiasts, offering a blend of power, precision, and performance both on the road and on the track.
Sudarshan Venu, Managing Director of TVS Motor Company, expressed his appreciation for these achievements: “We are deeply grateful to the 6 million+ riders who have supported TVS Apache over the past 20 years. Their passion for performance and speed has helped Apache become one of the fastest-growing brands worldwide. This achievement is a collective effort—thanks to our engineers, designers, factory teams, dealers, and partners who constantly push the boundaries of innovation. Apache’s continued success is a reflection of our commitment to delivering unmatched performance, precision engineering, and cutting-edge racing technology to the next generation of riders.”
Backed by 43 years of TVS Racing heritage, the Apache series stands as a symbol of performance, innovation, and agility in the world of motorcycling. Since its debut with the Apache 150 in 2005, TVS entered the premium motorcycle segment with a clear racing pedigree. The brand has steadily expanded its global footprint, gaining traction in markets across Asia, Latin America, and Africa, with notable presence in countries like Bangladesh, Colombia, Mexico, and the Guinea region. TVS Apache has also made its way into Europe, especially in Italy, further solidifying its global appeal. As the first Indian two-wheeler brand to offer factory-level customization through its Build-To-Order platform, Apache has redefined how riders connect with their machines. With a loyal community of over 6 million riders worldwide, the brand continues to enjoy growing trust and admiration.
Built on the “Track to Road” philosophy of TVS Racing, Apache motorcycles embody the brand’s commitment to translating race technology into everyday riding. Every model reflects the learnings from the racetrack, delivering superior control, precision, and performance. From aggressive styling to advanced engineering, Apache motorcycles offer a racing-inspired experience that appeals to both enthusiasts and everyday riders. Staying true to its vision of making racing more accessible, TVS Apache not only develops world-class machines but also fosters a thriving community of passionate riders globally.
VimalSumbly, Head – Premium Business at TVS Motor Company, commented on the milestone: “TVS Apache has always been at the forefront of premium motorcycling, driven by our vision of creating a brand rooted in racing excellence. Over the past 20 years, Apache has redefined what performance motorcycling means and built a thriving community through the Apache Owners Group. Crossing the 6 million customer mark speaks to our pursuit of excellence, innovative spirit, and focus on delivering unforgettable experiences. As we look to the future, we remain committed to pushing the boundaries of performance, technology, and community. Apache is not just a motorcycle—it’s a movement and a global community of racing enthusiasts.”
With over 300,000 members globally in the Apache Owners Group (AOG), the brand has cultivated an engaged and passionate community of riders who share a love for performance and the thrill of the ride. TVS Apache offers opportunities to participate in events, track days, and meet-ups, further strengthening its bond with customers. Moving forward, TVS Apache will continue to inspire riders, offering them a premium racing experience that blends the thrill of the track with precision engineering.
TVS Motor Company (BSE: 532343, NSE: TVSMOTOR) is a renowned manufacturer of two- and three-wheelers, committed to advancing sustainable mobility. With four state-of-the-art manufacturing facilities in India and Indonesia, TVS Motor continues to build innovative and high-quality products for customers around the world. As the only two-wheeler company to win the prestigious Deming Prize, TVS Motor is recognized for excellence in quality and customer service, ranking No. 1 in JD. Power’s Customer Service Satisfaction Survey for four consecutive years.
The company also owns Norton Motorcycles, a leading British motorcycle brand, and has a strong presence in the e-mobility space through subsidiaries like Swiss E-Mobility Group (SEMG) and EGO Movement. With operations across 80 countries, TVS Motor Company is dedicated to delivering the best customer experiences.
