Toyota Kirloskar Motor (TKM) has unveiled an exciting new initiative called “T CARE,” aimed at significantly enhancing the overall ownership experience for its customers. This comprehensive program is designed to bring a wide array of services together under a single, cohesive brand, underscoring Toyota’s dedication to reliability, quality, and exceptional customer care.
The “T CARE” initiative is a testament to the company’s commitment to offering an integrated and seamless customer experience. By consolidating various support services and value-added features, “T CARE” ensures that Toyota vehicle owners have access to high-quality assistance throughout their ownership journey. This new program is geared towards fostering long-term relationships with customers, delivering a more streamlined and convenient service experience.
According to Sabari Manohar, Vice President of Sales, Service, and Used Car Business at Toyota Kirloskar Motor, the “T CARE” initiative is a key component of the company’s ongoing efforts to elevate the customer experience at every stage of vehicle ownership. Manohar highlighted that the program encompasses a range of offerings designed to cater to diverse customer needs, including T DELIVER, T GLOSS, T ASSIST, T SAATH, T SECURE, and T CHOICE.
Each of these services aims to provide tailored and efficient support, whether customers are located in rural or urban areas. Manohar emphasized that “T CARE” is not just a program but a strategic move to deepen the company’s connection with its customers and uphold the trust that has been built over the years. He noted that the initiative aligns perfectly with the company’s broader ambition to evolve into a mobility company that meets the changing needs of its customers.
By integrating various support services under the “T CARE” umbrella, Toyota is reinforcing its commitment to delivering a superior ownership experience. The launch of “T CARE” reflects TKM’s unwavering focus on ensuring a satisfying and dependable ownership journey for its customers. The initiative is a clear indication of the company’s dedication to addressing diverse mobility needs within the Indian market and enhancing the overall satisfaction of its vehicle owners.
With “T CARE,” Toyota is poised to offer a more personalized and comprehensive support system, reinforcing its reputation for quality and customer-centric service. “T CARE” is a pivotal step in the compnay’s strategy to enhance customer engagement and service quality. By bringing together various support services and value-added offerings, TKM aims to provide an unmatched ownership experience that caters to the evolving needs of its customers.
TKM is a leading automobile manufacturer in India, known for its commitment to quality, innovation, and customer satisfaction. A joint venture between Toyota Motor Corporation and Kirloskar Group, TKM offers a diverse range of vehicles from economical to luxury, focusing on advanced technology, reliability, and exceptional service to enhance the driving experience.
