TI Clean Mobility Pvt Ltd (TICMPL), a subsidiary of Tube Investments of India under the Murugappa Group, is intensifying its efforts to expand its electric three-wheeler business across India. The company is set to launch two new products in the coming months while broadening its dealer network, particularly in the northern and eastern regions. The goal is to increase market share and boost sales through targeted regional strategies.
“Our journey in the electric passenger three-wheeler segment has been impressive,” said K K Paul, Managing Director of TI Clean Mobility, in an interview with businessline. “In the southern region, we’ve secured about 30-33% of the market share for electric passenger autos. Nationally, we hold around 7% market share, and in the areas where we operate, our market penetration exceeds 19%. This is particularly notable given that we’ve only been in full-scale operations for eight to nine months.”
In the past year, TICMPL has sold approximately 5,000 units of its Montra electric passenger auto. The company is now preparing to enter the cargo and e-rickshaw segments, with new product launches scheduled for the current and upcoming quarters. Paul noted, “These launches will further strengthen our product range and help us capture larger market volumes.”
Despite its success, the company faces challenges in penetrating the northern and eastern regions, which represent a significant portion of the electric passenger auto market. Paul stated, “We are enhancing our visibility through dealer expansion and targeted marketing campaigns. We’ve also been conducting extensive customer trials and test rides to demonstrate the benefits of our vehicles. The feedback has been overwhelmingly positive, with customers reporting over 150 km on a single charge with our Montra.”
TICMPL is implementing location-specific strategies to accelerate growth in these key regions. By the end of this financial year, the company aims to have close to 200 dealers across India, covering both the electric autorickshaw and e-rickshaw segments.
Paul emphasized the importance of understanding the diverse needs of the Indian market, noting that different regions have distinct requirements. “We’ve excelled in providing exceptional customer service, ensuring that any vehicle brought into our dealerships is serviced within 24 hours. Our Net Promoter Score, which measures customer and dealer satisfaction, is among the best in the industry, and we monitor this closely each month,” he said.
As part of its expansion plans, TICMPL is strengthening its teams across sourcing, sales, service, quality, and R&D to meet growing demand. The company is also stabilizing its supply chain, especially since many of its vendors are new to the electric vehicle sector and require significant support.
TICMPL’s new battery plant in Coimbatore is set to become operational soon, which is a crucial step given that batteries represent a significant portion of material costs. Paul added, “With the launch of our electric cargo three-wheelers, we expect substantial growth in our market share, although specific targets remain confidential. With the capacity to produce 75,000 vehicles across three shifts, we are well-positioned for aggressive expansion, leveraging our investments to drive significant volume growth.”
